• How programmatic job ads help high volume hiring

  • Sep 22 2024
  • Length: 15 mins
  • Podcast

How programmatic job ads help high volume hiring

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  • Summary

  • Programmatic advertising is nothing more than computers instead of people making decisions about what ads to run when and for how much money. Typically, humans used to (and often still do) decide that an ad for an engineer in Dallas should run on job boards A, B, and Z from a certain date until a certain date and with a cost-per-click (CPC) of $X. With programmatic, the machines make those decisions. Today's guest, Kenny Wright of Advantage.ai, walks us through the accidental creation of the company and explains the benefits of programmatic advertising for employers who are hiring at scale. Spoiler alert: the benefits vary, just as the needs and wants of the employers vary. Our cohosts, Steven Rothberg of College Recruiter and Jeanette Leeds are big fans of programmatic job ad buying, especially when used by employers with high-volume hiring needs.
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