• How the StockX Co-Founder Builds Hype for New Products

  • Dec 17 2024
  • Length: 36 mins
  • Podcast

How the StockX Co-Founder Builds Hype for New Products

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  • Summary

  • Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite.

    To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype

    To watch in-person interviews, subscribe to the Shopify Masters YouTube channel.
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