• How to Grow Your Business Like Amazon - Create More Than You Consume
    Dec 20 2021

    In his 2020 letter to Amazon's share owners, Jeff Bezos introduced the concept, "create more than you consume," to further inspire the company's key stakeholders and pave the way for an even brighter future.

    In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a deep dive into this phrase and unpacks the various facets within. This concept is certainly one that can be applied to all businesses today and reinforce the importance of the impact your entity leaves on society.

    Sit back, relax, and enjoy another thought-provoking episode!

    Timecodes:

    0:15 - Unlocking the internet's power

    3:00 - Amazon's decision of allowing competitors onto their site to sell products

    6:10 - "Create More Than You Consume"

    9:35 - Bezos quantifying the value Amazon has created for various benefactors

    14:00 - The buying experience at Amazon

    17:08 - Create value for everyone you interact with

    21:20 - "Be kind, be original, and create more than you consume"


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    22 mins
  • How to Grow Your Business Like Amazon - The Evolution of the 14 Growth Principles
    Nov 19 2021

    In the latest installment of How to Grow Your Business Like Amazon, Steve Anderson takes a step back and provides an overview on how Amazon's 14 growth principles have evolved over the years and how they are going to continue carrying the company forward into the future.

    Amazon continues to experiment and innovate, testing new service models to change the way consumers shop every day. Additionally, Steve will share some new technological advances Amazon is making, like the development of their Astro Home Robot.

    So sit back, relax, and enjoy another enlightening conversation that will shed some light on the very bright future Amazon has in store.

    Timecodes:

    0:32 - Overview on where Amazon is today

    1:30 - Amazon's new Astro Home Robot

    5:00 - New innovative products are showcasing particular growth principles

    8:55 - The Amazon One Palm Scanner

    13:06 - Amazon is considering opening department stores with their "just walk out" technology

    15:45 - Amazon's hiring spree leading them to 1.3 million employees worldwide

    18:20 - Project Kuiper and how it could be Amazon's next big idea

    21:40 - Amazon's cargo airline concept

    24:42 - Believing it's always day one

    27:00 - The cultural DNA of Amazon

    30:00 - All these principles can apply directly to your own business

    31:15 - Closing remarks


    Connect with Steve Anderson:

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    31 mins
  • How to Grow Your Business Like Amazon - Meaningful Differentiation
    Oct 25 2021

    In the latest installment of How to Grow Your Business Like Amazon, Steve begins laying the groundwork for a 15th principle to be added to his book. While it's still a work-in-progress, this principle is centered around the idea of "meaningful differentiation" and why it's so vital to your business' success.

    Only by differentiating themselves, Amazon was able to grow to one of the largest companies of all-time and develop new product/service avenues within the company.

    Listen as Steve walks us through these differentiating ideas Amazon incorporated over the years, as well as the thought processes in place to execute on these ideas.

    So sit back, relax, and enjoy yet another great conversation!

    Timecodes:

    0:05 - Laying the groundwork for a 15th principle

    2:00 - The 2006 shareholder letter and its importance

    5:16 - Amazon introducing the idea of differentiation

    8:00 - Examining new markets/products to reach into

    9:20 - Amazon Web Services (AWS) is a perfect example of meaningful differentiation

    12:08 - Looking at physical stores that provide a different experience

    14:35 - Amazon's willingness to experiment

    19:00 - What are you doing right now to meaningfully differentiate your business?

    20:45 - Bezos' last letter to shareholders in 2020

    23:40 - Customers want to know what you do differently

    26:00 - Closing remarks


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    26 mins
  • How to Grow Your Business Like Amazon - Amazon's New Employee Focus
    Sep 30 2021

    Welcome to another installment of How to Grow Your Business Like Amazon! In today's episode, Steve breaks down the new approach Amazon is taking towards its employees to further enhance their work environments, quality of life, and overall satisfaction within their role.

    With an increased focus on employee acquisition, skills development, and overall retention, Amazon is striving to become earth's best employer. Listen as Steve takes a deep dive into the various initiatives Andy Jassy and the team at Amazon are implementing and how these same principles could be incorporated within your own business.

    So sit back, relax, and enjoy yet another great conversation!

    Timecodes:

    0:08 - Overview on Amazon's approach to their employees

    4:30 - What's happening at Amazon to fulfill this vision for employees

    5:20 - Fulfillment workers seeking upward mobility and professional development

    8:11 - Increasing Amazon's minimum wage to $15/hr in 2018

    10:30 - 76% of employees are interested in professional development opportunities

    12:00 - College tuition reimbursement initiative

    13:40 - The Amazon Restart Program

    16:50 - David Clark's letter to employees regarding productivity

    18:30 - Algorithms that help employees from getting "stuck" in a single role

    22:50 - Amazon looking to raise wages for current employees

    26:25 - The Amazon Effect on communities nationwide

    28:20 - Closing remarks


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    29 mins
  • How to Grow Your Business Like Amazon - New Leadership Principles
    Sep 15 2021

    In the latest installment of How to Grow Your Business Like Amazon, Steve explores a new wave of leadership principles entering the fold at Amazon. With Jeff Bezos stepping down as CEO, and Andy Jassy taking his place, Jassy brings a unique perspective along with two new principles.

    Listen as Steve explores each of the principles and how they are crucial for carrying Amazon into their next chapter with Jassy. At the core of each principle lies the notion of employee attraction and retention.

    So sit back, relax, and enjoy another enlightening conversation highlighting the newest leadership principles at one of the world's most successful businesses.

    Timecodes:

    0:15 - Discussions during past episodes on leadership principles

    1:50 - Adding two new leadership principles for the first time since 2015

    2:15 - Original principles within the company

    6:18 - The 1997 letter to employees

    7:59 - Recognizing the importance of finding and retaining good employees

    10:00 - Acknowledging claims on how poorly Amazon employees have been treated in the past

    12:00 - Striving to be earth's best employer and the safest place to work

    16:00 - Programs put in place to make workers safer all around

    19:40 - Principle 15: Success and scale bring broad responsibility

    23:45 - Principle 16: Strive to be earth's best employer

    26:20 - Closing remarks and information on how to reach Steve


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    28 mins
  • How to Grow Your Business Like Amazon - The CEO Transition
    Jul 28 2021

    In the latest installment of How to Grow Your Business Like Amazon, Steve explores the inner-workings and reasoning behind the recent CEO transition at Amazon.

    As of July 5, 2021, Jeff Bezos no longer serves as Amazon's Chief Executive Officer. Now at the helm of the global giant is Andy Jassy, a longtime innovator, strategist, and executive within Amazon Web Services. Listen as Steve shares his thoughts on the company's massive transition and what it means not only for Amazon's progress into the future, but also for Jeff Bezos himself.

    So sit back, relax, and enjoy another enlightening conversation surrounding one of the biggest transitions we've seen in quite some time.

    Timecodes:

    0:14 - Overview on today's topic

    1:50 - Why Bezos decided to step down as CEO

    4:00 - Despite growth, 2020 was still a difficult and challenging year for Amazon

    6:45 - Now Bezos is able to spend time on things he is passionate about

    8:02 - Who is Andy Jassy and where did he come from?

    11:45 - Jassy's management style and how it'll transition into his new role as CEO

    14:30 - The challenges that lie ahead for Jassy and Amazon as a whole

    17:00 - How Amazon will likely change under Jassy's command

    20:00 - Amazon's growth into healthcare space and other areas in the future

    24:19 - The transition is healthy for the company overall


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    25 mins
  • How to Grow Your Business Like Amazon - The Scale Cycle
    Jun 25 2021

    In the latest installment of How to Grow Your Business Like Amazon, Steve explores one of the most pivotal cycles that led Amazon to their massive growth, the fourth and final cycle, The Scale Cycle.

    Comprised of four key principles, The Scale Cycle unlocks the secrets behind how Amazon was able to achieve such massive transformations, ultimately building themselves to the global giant they are today. Listen as Steve highlights the various elements making up the final four principles and how these same ideals can be applied to your business.

    So sit back, relax, and enjoy a thought-provoking overview that showcases the fourth and final cycle of Amazon's inner-workings.

    Timecodes:

    0:40 - What is scaling?

    2:30 - It's important to continually think like a startup business

    3:50 - Principle 11: Maintain Your Culture

    6:30 - People want to work at Amazon and stay long-term

    8:35 - Creating door desks and the symbol it established within the company

    10:20 - The use of the term "shareowners" not shareholders

    12:10 - Principle 12: Focus on High Standards

    15:40 - How Amazon goes about maintaining high standards

    21:00 - Bezos' most recent letter to shareowners

    23:15 - Principle 13: Measure What Matters, Question What is Measured...Trust Your Gut

    28:33 - "When anecdotes and data disagree, the anecdotes are usually right"

    29:30 - Principle 14: Believe it's Always Day One

    34:51 - The last quote from Bezos' most recent shareowner letter in 2021


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    36 mins
  • How to Grow Your Business Like Amazon - The Accelerate Cycle
    May 27 2021

    In the newest installment of How to Grow Your Business Like Amazon, Steve takes a deep dive into the Accelerate Cycle, which contains the core principles that propelled Amazon's massive growth.

    Within the Accelerate Cycle, Steve highlights the origins and importances behind the following principles: Generate High-Velocity Decisions, Make Complexity Simple, Accelerate Time with Technology, and Promote Ownership.

    Listen as Steve walks us through how Jeff Bezos focused on each of these core principles to enhance various sectors of Amazon, as well as integrate new, lofty ideas thought to be impossible.

    So sit back, relax, and enjoy another thought-provoking conversation that could leave you with some helpful information, which you could apply to your own business!

    Timecodes:

    00:05 - Introduction and overview on past episodes

    00:50 - The Accelerate Cycle overview

    01:45 - Principle 7: Generate High-Velocity Decisions

    05:00 - Never make a one-size-fits-all decision making process

    07:30 - The importance behind the phrase "disagree and commit"

    10:00 - Writing clarifies your thoughts

    12:50 - Principle 8: Make Complexity Simple

    14:50 - Amazon re-invented a basic book with the Kindle

    19:30 - Principle 9: Accelerate Time with Technology

    22:00 - Amazon Web Services is a perfect example of this principle

    25:40 - Principle 10: Promote Ownership

    28:00 - Getting employees to act and think on behalf of the entire company

    30:30 - The Amazon Smile concept to incorporate charitable giving

    33:20 - What is coming in the next episode

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    34 mins