Subscription boxes are all around the world! They’re huge in places like the UK and USA, and are taking off here in Australia. In this podcast episode, we had the pleasure of sitting down with Michelle, the founder of Aussie Biz Chic, to dive into the world of subscription box businesses.

We start off discussing Michelle’s journey into entrepreneurship, from leaving traditional employment to where she is now. She shares her previous business ventures, why they didn’t work out, and how Aussie Biz Chic came to be. Michelle emphasizes the significance of starting with a single product or offering and excelling at it before expanding, citing Amazon's success story as an example.

We then dive into the challenges that businesses face during slower economic periods and how Aussie Biz Chic navigates through them. She highlights the significance of customer retention and effective marketing strategies during these times. Aussie Biz Chic introduced a rewards program to keep existing members engaged and happy, and leveraged email marketing to reconnect with former customers.

It’s important to keep our eye on the future in business and Michelle shares her potential strategies for further scaling her subscription box business. Michelle's plans to leverage word-of-mouth marketing and implement affiliate marketing. Additionally Aussie Biz Chic has made its first steps out of Australia, recently expanding into New Zealand

Michelle then shares how she works with Luke, her partner, to run the business. She’s open about how they divide their responsibilities, focusing on marketing, finance, and operations. She emphasizes the importance of separating business conflicts from personal life and the benefits of constructive criticism.

Michelle’s journey of building and scaling Aussie Biz Chic is an incredible one. From the inception of her business idea to strategies for future growth and working effectively with a partner, her insights offer valuable lessons for all aspiring entrepreneurs.

LINKS:

Home decor subscription box: https://www.thehometasticbox.com.au/

Connect with Michelle Smith

Website: https://www.aussiebizchic.com.au/

Instagram: @aussiebizchic

Connect with Alana and Sonia:

Website: https://www.myfounderhub.com/

Instagram: @myfounderhub

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