After an intense Olympic lifting session at CrossFit Boston, Melissa Urban sat down with her original co-founder and came up with a plan. The idea was simple: “What if we just did this squeaky clean, paleo-based 30-day thing and eliminated everything from our diet that didn’t fit this protocol?”

And just like that, Melissa handed over her Thin Mints to a friend and they started that day. The results were amazing. Her energy skyrocketed, her sleep improved, and for the first time, she was able to step away from the scale and the mirror. The experience inspired her to share her experience on her CrossFit training blog, and by July 2009, she was leading about a hundred people through the program. The results were equally transformative for them, marking the birth of the Whole30 as we know it today—a movement that has since helped millions of people.

In today’s episode, Melissa Urban shares the story behind the Whole30, from its humble beginnings to becoming a global wellness phenomenon. She also discusses her journey as a New York Times bestselling author, offering valuable insights for aspiring writers on publishing, working with literary agents, and staying true to one’s vision. Whether you’re looking to transform your health, pursue entrepreneurship, or build a meaningful platform, Melissa’s story is sure to inspire.

Takeaways:

• Discover how moving away from rigid beliefs can open up more realistic and adaptable approaches in your health and life.
• Learn how focusing on long-term community-building can lead to enduring success and deep trust with your customers.
• Why setting strong boundaries and having a supportive partner is crucial for managing both entrepreneurship and family life.
• Why offering valuable content for free can create a loyal following and drive transformative engagement.
• The importance of recognizing and acknowledging the support and privileges that contribute to your achievements.

Dr. Will Cole shares his journey from pioneering telehealth in functional medicine to becoming a bestselling author and podcast host. He dives into the secrets of publishing a book, building a loyal podcast following, and balancing work with family life—all while staying true to your passion. Tune in for practical advice on health, writing, and making an impact.

Brad Ebenhoeh, co-founder of Accountfully, envisioned a new type of accounting firm that would one day revolutionize the industry. By zeroing in on bookkeeping and providing valuable services to small businesses, Brad and his crew flipped the traditional accounting model on its head and hit it big. What was their secret?

• Nailing product-market fit
• Finding the perfect timing
• and really tuning in to what customers need.

Accountfully’s innovative approach to bookkeeping includes making things efficient and offering flexible schedules, which has led to a great work-life balance for the team. In this episode, Brad also drops some wisdom on working with your spouse, setting boundaries, and taking breaks to hang out with family and friends. Today, Brad's journey shows how far innovation, balance, and listening to your market can take you.