Today, we sit down with Alex Bartell from Cinch I.T., a new Royal Oak Chamber member. Right away, Alex shares his unique talent for impressions, though he keeps them for in-person encounters—so if you see him at an event, be sure to ask! He also recounts a hilarious story of accidentally taking a ferry into Canada- you've got to hear this.

Moving into business, Alex explains that Cinch I.T. is a franchise, started by his partner Josh Fett. Josh initially sought sales team members but ultimately realized he needed a business strategist. That’s where Alex came in. Together, they’ve been working to expand the company by focusing on customer service first, believing that while technical skills can be taught, strong communication and problem-solving abilities set them apart.

Speed is another key factor. The industry average for IT response time is four hours, but Cinch I.T. boasts an impressive 11-minute average over the last three years. Their ideal client ranges from 10 to 100 employees, where they can offer either full-service IT support or co-managed services alongside existing IT teams. Beyond troubleshooting, they emphasize consulting, ensuring that IT strategies align with business growth plans.

Alex also shares ambitious goals for 2025, aiming to add 560 new users to their client base. The Chamber has already been a valuable resource, and he’s enjoyed engaging with its networking groups like ROYAL (young professionals) and N1.

For those interested in working with Alex and Cinch I.T., he’s active on LinkedIn and can be reached directly at alex.bartel@cinchit.com.

Learn more about the Royal Oak Chamber of Commerce: https://www.royaloakchamber.com/

Connect with our hosts:

Jon Gay from JAG in Detroit Podcasts - http://www.jagindetroit.com/

Lisa Bibbee from Century 21 Northland - http://soldbylisab.com/