Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect.

Brooke shares her extensive experience in leveraging social media to enhance customer experiences, focusing on proactive social care, the importance of quick and effective responses, and the role of social listening.

You'll learn how engaging in meaningful conversations can lead to ROI, why hyper-personalization is the future of customer interaction and social media content ideas that generate conversations and responses.

Brooke's company - B Squared Media

Brooke on LinkedIn - Brooke B. Sellas

Brooke's book - Conversations That Connect

Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results.

We explore critical concepts like availability bias, information gap theory, and more to learn how they can shape audience reactions and decisions.

You’ll get practical advice on concepts like balancing positive and negative messaging, transparency, and the power of humanizing your content.

Join us as we demonstrate how behavioral science is better than marketing “science.”

Nancy's Book - Using Behavioral Science in Marketing

Nancy's company - HBT Marketing

Nancy on Linkedin - Nancy Harhut