Felicity Porter is a Marketing Analyst at Ready Artwork, a digital marketing agency dedicated to B2B services. Starting as an intern, Felicity has quickly climbed the ranks within the company due to her adaptability and problem-solving prowess. She holds a marketing degree from Cal Poly Pomona, where she participated in extracurricular activities like FBLA (Future Business Leaders of America) to hone her skills. Felicity's expertise spans SEO, digital marketing strategies, and leveraging data-driven insights for business growth.

Breaking into the world of digital marketing can be both exciting and daunting. With so many tools, strategies, and evolving trends, how does anyone survive and thrive in this dynamic industry? What does it take to rise through the ranks and make a lasting impact?

According to Felicity Porter, an emerging talent in digital marketing, adaptability is key to thriving in the industry. She emphasizes that being open to learning and embracing new tools is essential for overcoming challenges and seizing opportunities in the fast-paced digital landscape. Felicity also highlights the importance of persistence, noting that success in digital marketing isn't just about mastering technical skills but about maintaining the determination to navigate setbacks and continuously improve. Her journey from intern to marketing analyst demonstrates how a willingness to learn and a problem-solving mindset can rapidly advance your career.

In this episode of RAW Spotlight, Felicity Porter, Marketing Analyst at Ready Artwork, is interviewed by Chad Franzen of Rise25 about how to start and advance a thriving career in digital marketing. They discuss the importance of starting early, the role of persistence in career development, and the power of leveraging data for effective decision-making.

Augustin Leung is the Owner and President of Brooks Street Consulting, a go-to-market product company. As a veteran of the transportation industry, he began his career in the automotive aftermarket sector before working in high-tech manufacturing, supporting clients like Thomas Built Buses and Ferrari. With more than a decade of experience in vehicle safety, Augustin has held executive positions and served on safety committees shaping strategies for passenger and pedestrian safety.

Bringing a product to market requires more than simply generating an idea, developing it, and launching it to the public. There are crucial components that determine how the market will respond and the product’s overall performance. How can you ensure your product is ready for launch?

Go-to-market specialist Augustin Leung states that all products must serve a purpose, whether solving a problem or simplifying a task. After identifying the purpose, you must position your product’s benefits and features to consumers through a strong sales and marketing strategy. Technical products require a more in-depth process of adhering to market requirements for development, engineering, quality control, manufacturing, and delivery while aligning with user needs. Once you launch the product, you must update it consistently to adapt to market trends and changing customer demands.

Tune in to this episode of RAW Spotlight as Victor Huynh welcomes Augustin Leung, the Owner and President of Brooks Street Consulting, to talk about product go-to-market strategies. Augustin describes his vast experience developing and launching products in the transportation industry, how he conceptualizes and builds safety products, and the technical aspects of product launches.

Maggie So is the Founder of Glasshopper Services Inc., which provides accounting, back office, and operations support for start-ups and growing companies. With over seven years of experience, she has become a leader in streamlining operations and aiding strategic decision-making. Blending her passion for psychology and business, Maggie also thrives as an executive and leadership coach. As a businesswoman, coach, and mother, Maggie offers a unique perspective on cultivating leadership styles and achieving work-life balance.

Effective leadership is more than managing a team; it's about cultivating self-awareness, embracing change, and building genuine connections. How can entrepreneurs create a resilient business while remaining adaptable and focused on personal growth?

According to Maggie So, a seasoned entrepreneur and leadership coach, successful leadership starts with self-reflection and a willingness to adapt. She emphasizes the importance of understanding your strengths and weaknesses and acknowledging that personal growth often requires modifying goals as life circumstances evolve. Maggie also highlights the significance of mutual trust and open communication, noting that leaders who cultivate reciprocal trust and encourage constructive feedback create a culture of shared responsibility and continuous improvement. This approach strengthens team dynamics and lays the groundwork for long-term success.

In this episode of RAW Spotlight, host Emily Au sits down with Maggie So, Founder of Glasshopper Services Inc., to discuss actionable strategies for effective leadership. Maggie explores how self-awareness and adaptability are essential for thriving in business and life and offers advice on building trust and delegating responsibilities. She also shares practical tips on optimizing team potential to achieve a sustainable work-life balance.