• Lucas LaChance: Revenue Generation through Digital Marketing | Capstone Conversations

  • Nov 4 2024
  • Length: 39 mins
  • Podcast

Lucas LaChance: Revenue Generation through Digital Marketing | Capstone Conversations

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  • Summary

  • With Jean Caragher
    For CPA Trendlines

    Lucas LaChance brings an auditor’s eye to marketing as the partner in charge of practice growth at Dallas-based Lane Gorman Trubitt, where he drives digital strategies that have fueled 143 percent revenue gains.

    More Capstone Conversations here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friday with Gear Up for Growth here |

    But the bigger challenge, LaChance tells Jean Caragher in this episode of Capstone Conversations, is winning the competition for a shrinking pool of CPAs. “Human resources and marketing have to work hand in hand,” he says.
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