Are you ready to stop selling like a door-to-door salesman and start selling like the VIP concierge of your dreams? Buckle up—it’s time to ditch the dull sales talk and embrace the glitz, glamour, and (let’s face it) ridiculous quirks of marketing to the ultra-wealthy.

In this first episode of The Velvet Rope Playbook, we roll out the red carpet and dive into:

• What’s Behind the Velvet Rope: Is it a literal barrier? A metaphor for exclusivity? Or just the place where all the champagne is? (Hint: It’s all three.)
• Our Backstage Pass: A sneak peek into how our host became the go-to marketing maven for the rich and fabulous. Spoiler alert: It wasn’t by clipping coupons.
• The Secret Sauce: Why exclusivity works, how to wield it, and why you definitely shouldn’t try selling yachts with memes.

What You’ll Learn (and Laugh About):

• How to use exclusivity like a velvet-clad ninja (yes, that’s a thing).
• The weird and wonderful psychology of wealthy buyers—because they’re not like everyone else, and that’s kind of the point.
• Why selling luxury doesn’t mean sucking up—it means showing up as someone they actually want to deal with.

Get In on the Action:

Got a crazy story about selling to the wealthy? Or just dying to know why your marketing strategy isn’t working? Send a message, and don’t forget to hit subscribe.

Let’s pop some champagne, crank up the charm, and have some fun while we master the fine art of selling luxury. After all, behind every velvet rope is where the magic happens. Cheers!