Calling all investors in B2B tech! This episode of The Marketing Phoenix Podcast discusses, in depth, why Revenue Operations should be on your radar. You'll learn about the 3 key areas to evaluate a company's growth potential - The Growth Team, The Technology Stack, The Content Strategy.

Tune in to know more about how a strong Revenue Operation strategy leads to a 25% increase in qualified leads, 50% higher inbound deal rates, and 33% close rates!

Episode Notes

Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Revenue Operations is a critical factor for B2B tech investors to consider.

• Investors should evaluate a company's growth team, their technology stack, and content strategy to assess their potential for success.
• A strong growth team with experienced professionals in B2B marketing and sales is essential.
• A well-integrated tech stack that includes a user-friendly website, CRM, and marketing automation tools streamlines workflows and improves lead management.
• High-quality, targeted content that addresses buyer needs and drives conversions demonstrates a deep understanding of the market.
• A well-oiled Revenue Operations strategy can significantly increase qualified leads, deal rates, and close rates.
• The next time you evaluate a B2B tech startup, consider their Revenue Operations. It can be the key to identifying high-performing portfolio companies.

Keywords

Revenue Operations, Growth Marketing, B2B Tech Investing, Sales & Marketing Alignment, Investor Due Diligence, Content Marketing, Lead Generation, Deal Conversion, Marketing Strategy, Startup Growth, B2B Technology

Episode Collateral

• Due Diligence Audit (Brochure)
• 10 Steps to Align Marketing & Sales (Blog)
• Lead Mapping (Case Study)

Connect with The Marketing Phoenix Podcast

Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies

Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/

Website: rpcgrowthstrategies.com

***DOWNLOAD FREE RESOURCES***

👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/

👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/

👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/

#legalmarketing #B2BMarketing #legaltech #contentmarketing #salescoaching #leadgenerationcompanies #MondayMarketing

Series: Marketing Operations
Topic: Marketing Operations

In this episode of The Marketing Phoenix Podcast, Melissa Rogozinski dives deep into the world of Marketing Operations (Marketing Ops). Marketing Ops is much more than a buzzword; it's the engine that streamlines your marketing efforts and delivers measurable results.

You'll learn:

• What Marketing Operations is and how it works
• How to optimize CTAs, email campaigns, and CRM systems for maximum impact
• A real-world example of how Marketing Ops uncovered tens of thousands of leads for a client

Tune in and learn to harness the power of Marketing Operations!

Episode Notes:

Melissa Rogozinski, host of The Marketing Phoenix Podcast, explains why Marketing Operations (Marketing Ops) is a game-changer for businesses.

• Marketing Ops integrates and automates data from various platforms to reveal strategic insights and sales opportunities.
• Optimizing CTAs (calls to action) with clear messaging and integrating them with CRM systems can significantly improve conversion rates.
• Effective email marketing requires segmentation, personalized content, and tracking performance to nurture leads and drive sales.
• A well-integrated CRM system is the command center for customer data, providing valuable insights for sales and marketing strategies.
• Marketing Ops eliminates guesswork and delivers data-driven insights to optimize lead nurturing and drive revenue.
• Melissa shares a story of a client who struggled with lead generation due to a disconnected tech stack. By implementing Marketing Ops, they uncovered over 167,000 leads, highlighting the importance of operational efficiency.

Keywords:

marketing operations, marketing automation, CTAs, email marketing, CRM, business growth, marketing strategy, thought leadership, brand awareness, demand generation, sales enablement, B2B marketing strategies, tech entrepreneurship, podcast growth strategies, RPC Strategies, legal tech marketing, professional development podcasts, short-form podcasts, 2025 business strategy, AI in marketing, business growth tips, sales and marketing alignment, case studies for growth

Connect with The Marketing Phoenix Podcast:

Subscribe on Youtube: https://www.youtube.com/@rpcgrowthstrategies
Connect on LinkedIn: https://www.linkedin.com/company/rpcstrategies/
Website: https://rpcgrowthstrategies.com/
Schedule a Consultation: https://calendly.com/rpcstrategies

--------------------

***DOWNLOAD FREE RESOURCES***

👉Write compelling, client-focused emails that deliver exceptional results with The Proven Sales Email Codex: https://rpcgrowthstrategies.com/sales-email-ebook/

👉 Evaluate artificial intelligence products and solutions for business implementation with The AI Security Questionnaire: https://rpcgrowthstrategies.com/ai-security-questionnaire/

👉 Grow your legal technology company with our tailored growth services: https://rpcgrowthstrategies.com/growth-services/

#legalmarketing #Anniversary #B2B #lawfirmmarketing #legaltech #contentmarketing #b2b #salescoaching #leadgenerationcompanies