Boy, we cover a lot of ground in this episode.

First, we answer a common question: if we had to launch our careers again, how would we do it?

To be fair, both Charlie and Gemima come up with some good answers for this one - at least, on the surface. Something we realise more and more each week is that AI answers look good on the surface - but does regurgitated good advice still constitute good advice?

Martin and I chip in with our own thoughts, of course. Martin is a big advocate (and shining example) of writing consistently, almost obsessively, so that you stay top of mind and on top of your game.

On the other hand, I argue that it’s not enough to write - you have to offer something more. Something AI can’t [yet].

But that’s all I’ll reveal for now - you’d better listen to the episode for the actual advice.

You’ll also need to listen to hear our pick of the entries for the latest Y-Fronts for Songwood Meadows Retirement Village. Despite getting the In-Pod Award for Best Line last time around, I am soundly beaten by at least one of our listeners.

Oh, we also dive into the HUGE topic of James Bond films and talk a little bit about biscuits with questionable origin stories.

Enjoy, and please do keep sending us your questions and hate mail.

Hayden

Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini).

This edition is a new Y-FRONTS special, aimed at retirees who like action sports.

Send us your creative responses! Send to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

P.S., this is the first episode launched via our new website www.bravenewword.com on the Substack platform. Make sure to visit and subscribe, because we'll be launching a bunch of new content very, very soon - including subscription models, paid exclusive content and lots more.

SHOW NOTES:

Here's your Y-Fronts brief that you can submit responses for:

Company Name: SONGWOOD MEADOWS RETIREMENT VILLAGE Company Description: SONGWOOD MEADOWS is a retirement village for active retirees who enjoy the outdoors and action sports. Brief: Write a billboard for Songwood Meadows. The visual is an elderly couple smiling as they do archery.

HOSTS:

Martin Sayers

Hayden Maskell

GUEST HOST:

Gemima (Google Gemini)

THEME MUSIC:

Theremin or Thereabouts by Hercules Brown

Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and Charlie Graham Patrick Terwilliger (AKA ChatGPT).

We receive our first hate mail and talk through it. Then answer our listener questions about avoiding the atrophying trap of relying on AI, ways to fight impostor syndrome and self-critique, and which copywriter would survive a zombie apocalypse. Hayden also makes yet another unsubstantiated claim, this time about Ernest Hemingway.

Do you have a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

SHOW NOTES:

https://hemingwayapp.com/

HOSTS:

Martin Sayers

Hayden Maskell

GUEST HOST:

Gemima (Google Gemini) & Charlie (ChatGPT)

THEME MUSIC:

Theremin or Thereabouts by Hercules Brown

Hosted on Acast. See acast.com/privacy for more information.

Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and Charlie Graham Patrick Terwilliger (AKA ChatGPT).

We answer our listener questions about AI's evil ambitions for humanity, the choice between teaching and consulting, and our sommelier-approved advice about which wine to go with your hotdog. Hayden also makes entirely unsubstantiated claims about how you can trick ducks by painting rocks, which is probably the result of a fever dream.

Have you got a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

SHOW NOTES:

None to report

HOSTS:

Martin Sayers

Hayden Maskell

GUEST HOST:

Gemima (Google Gemini) & Charlie (ChatGPT)

THEME MUSIC:

Theremin or Thereabouts by Hercules Brown

Hosted on Acast. See acast.com/privacy for more information.

Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and Charlie Graham Patrick Terwilliger (AKA ChatGPT).

We answer our listener questions about Google's EEAT framework, more about niching, and our TV show recommendations. Martin also reveals his former life as a mafioso.

Have you got a burning question or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

SHOW NOTES:

Book recommendation: The Road to Hell, Nick Asbury

XKCD "Marketing Interview" comic

HOSTS:

Martin Sayers

Hayden Maskell

GUEST HOST:

Gemima (Google Gemini) & Charlie (ChatGPT)

THEME MUSIC:

Theremin or Thereabouts by Hercules Brown

Hosted on Acast. See acast.com/privacy for more information.

Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Gemima Grace Ophelia Orpington-Grantham Linsbury-Eastwood (Google Gemini) and a brief appearance by Charlie Graham Patrick Terwilliger (AKA ChatGPT).

We talk about Y-Fronts (short briefs) and the creative process.

Have you got a burning question, or a suggestion for a short brief? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

SHOW NOTES:

Book recommendation: A Self-Help Guide for Copywriters by Dan Nelken (https://www.nelkencreative.com/book/)

Also contains a swear or two, plus a dog barking.

HOSTS:

Martin Sayers

Hayden Maskell

GUEST HOST:

Gemima (Google Gemini) & Charlie (ChatGPT)

THEME MUSIC:

Theremin or Thereabouts by Hercules Brown

Hosted on Acast. See acast.com/privacy for more information.

Two copywriters and a robot talk about writing, creativity and whatever else comes their way. Hosted by Martin Sayers and Hayden Maskell, this episode features guest robot Charlie Graham Patrick Terwilliger (AKA ChatGPT) and one single gratuitous "f*$k".

• Is it good or bad to swear in your copy? And if yes/no, why?
• Does niching bring more success than being a generalist?
• BONUS QUESTION: In which sports would Martin and Hayden represent their countries at the Olympics?

Have you got a burning question? Send it to bravenewwordpodcast@gmail.com or contact Martin on mail@mscopy.co.uk.

SHOW NOTES:

It's our first episode, so it's a bit of a mess with some dodgy audio. But we live and learn!

HOSTS:

Martin Sayers

Hayden Maskell

GUEST HOST:

ChatGPT

THEME MUSIC:

Theremin or Thereabouts by Hercules Brown

Hosted on Acast. See acast.com/privacy for more information.