Iconic Brands

By: Jonathan Brun Benjamin Couture Pier-Luc Nadeau-Labadie
  • Summary

  • Welcome to the Iconic Brands podcast. Over here, we discuss the history and growth playbook of the best e-commerce brands. We explore their stories, the unique ingredients that make them successful, and their founders. In each episode, you get a digestible understanding of what made these brands iconic.


    Iconic Brands stars three hosts: 


    • Jo: Tech Entrepreneur & Ex-Venture Capitalist
    • Ben: Finance Specialist with background in Investing
    • PL: Stratagist & Business analyst


    This podcast is sponsored by Bloom, a social commerce app that allows creators to build their dream products to life thanks to its AI generative tool. Check out Bloom: 


    On TikTok

    On Instagram

    Our Website


    Hosted on Acast. See acast.com/privacy for more information.

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Episodes
  • SHEIN: The Ultra Fast Fashion Enigma
    Aug 29 2023

    Step into the world of Shein, the e-commerce fashion giant that has taken the fast fashion industry by storm. In just over a decade, Shein has achieved the remarkable feat of capturing 28% of the fast fashion market share, revolutionizing the way we shop for trendy clothing.


    In this episode, we dive deep into Shein's controversial business model, exploring the criticisms and concerns surrounding its rapid rise to fashion dominance. We navigate the intricacies of ultra-fast fashion, its environmental implications, and the ethical questions it raises.


    Despite the controversies, Shein's popularity is undeniable. Join us as we uncover the secrets behind Shein's success, examining the factors that propelled it to the forefront of online fashion retail. While information about this enigmatic company can be elusive, we present intriguing insights into the inner workings of Shein and its profound impact on the fashion industry.


    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 19 mins
  • SSENSE: Bridging Fashion and Digital Commerce
    Aug 12 2023

    Discover the compelling journey of SSENSE, the Montreal-based e-commerce fashion enterprise that seamlessly blends style with business prowess and innovative technology. Founded by three brothers, this school project turned into a profitable venture has redefined the digital fashion landscape, capturing the attention of trendsetters aged 18 to 40.


    Explore SSENSE's evolution from self-founded origins to becoming a profit-making force from day one. Witness how their focus on intuitive shopping experiences and astute business skills paved the way for success.


    Join us as we unravel SSENSE's story, where fashion meets technology, offering insights into the company's ability to navigate fashion's evolving landscape. 


    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 1 min
  • Unboxed: The Freshly Experience
    Jul 28 2023

    Embark on a tantalizing journey through Freshly's story, the renowned meal delivery company that skillfully navigated the ever-changing culinary landscape. Discover the secrets behind Freshly's meteoric rise and the innovative strategies that won the hearts of countless customers. Amidst this culinary success, Freshly also encountered its fair share of challenges, which we discuss in that episode. Whether you're a food enthusiast or business connoisseur, this episode offers a taste of Freshly's adventure.


    This podcast is sponsored by Bloom, a social commerce app that allows creators to build their dream products to life thanks to its AI generative tool. Check out Bloom: 


    On TikTok

    On Instagram

    Our Website




    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 3 mins

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