In & Around Podcasting

By: Mark Asquith Danny Brown & Friends
  • Summary

  • We love podcast industry podcasts - there are a lot of them and they're run by smart, passionate people who live and breathe podcasting and who are usually industry professionals. Sometimes though, they don't give the day-to-day enthusiast, creator or indie podcaster a platform to have their say, often taking "the view from the top" as delivered by the "podcasting professionals". In & Around Podcasting has been designed to respect and live alongside those shows and to be an accessible, inclusive podcast for every single podcaster; a show that allows everyone with an interest in the medium to have a fair, open and transparent view on the podcasting industry and how it affects them - this is your place to be heard. The podcasting industry belongs to us all, not just the elite and it doesn't matter how long you've been in the industry, your voice is valuable. Download the intro lyrics and more at https://www.inandaroundpodcasting.com. This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
    Copyright 2024 - Mark Asquith. All rights reserved worldwide.
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Episodes
  • An Important Message for Indie Podcasters, and a Small Format Tweak for 2025
    Dec 11 2024

    Join Mark and Danny in this bonus episode, as they reflect on the past year of In & Around Podcasting, share some important advice about frequency of publishing, and what's coming up in 2025.

    Are you an indie podcaster looking to guest on the show next year? Sign up here!

    Links to interesting things from this episode

    • Pod Chat, with Danny Brown
    • The Podcast Accelerator by Mark Asquith
    • Taking a break for a month? : r/podcasting
    • Podcast Discovery Stats: How Folks Find Pods, & Why They Listen

    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

    Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

    If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

    The podcast is also available at In & Around Podcasting.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
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    13 mins
  • How Much is The Podcast Industry Really Worth?
    Nov 19 2024

    There are many valuations of the podcast industry, depending on what report you read.

    • Polaris valued the global worth at $13.7B in 2021, expected to grow an average of 31.5% CAGR (compound annual growth rate) through to 2030 (seems supremely high)
    • Fortune Business Insights show is as $2.2B in 2022, projected to grow to $17.59B in 2030, a CAGR of 29.8%

    Meanwhile, the IAB shares US ad revenue as $1.8B in 2022, rising to $1.9 in 2023 (which seems closer to Fortune Business Insights and their global ranking). So you can see why there's confusion.

    Join Mark and Danny, and this week's guest co-host Rob Greenlee, as they break this all down in the usual In & Around Podcasting way.

    Our guest co-host this week: Rob Greenlee

    Rob Greenlee, a 2017 Podcast Hall of Fame inductee and podcasting pioneer, has spent over 24 years shaping the online media industry. As founder of Spoken Life Media - Adore Podcast Network and Creator Community, and Multi-Camera Video Production. He is also host of Podcast Tips with Rob Greenlee and Trust Factor Shows, he empowers creators with practical insights and innovative strategies. Rob’s background includes leadership roles at Microsoft, PodcastOne, Spreaker, and Libsyn, where he drove content development, distribution, and partnerships. He also co-hosts the 12-year running New Media Show with Todd Cochrane, providing weekly industry updates. As Chairperson of the Podcast Hall of Fame, Rob continues to champion the podcasting community worldwide through speaking and mentorship.

    Rob's Website

    Rob on YouTube

    Rob's Facebook page

    @robwgreenlee on Instagram

    @robgreenlee on Twitter

    Links to interesting things from this episode

    • Arielle Nissenblatt
    • Podcast Hall of Fame
    • PODFEST EXPO | Where Your Voice Matters
    • Podcast Industry Statistics 2024 – Global Market Size and Growth | Comprehensive podcast industry statistics for 2024. Collaborative wiki covers global market size, growth trends, platform market share, and advertising revenue estimates.
    • Podcasting Market Size, Share, Revenue | Fortune Business Insights
    • Polaris Podcasting Market Size Global Report, 2022 - 2030
    • IAB US Podcast Advertising Revenue Study FY2023 May 2024.pdf
    • Justin Jackson on X: "I keep seeing two numbers for the podcast industry: "Podcasting is a $2 billion a year industry." "The podcast industry is worth $20 billion." Can anyone tell me where these numbers come from and how they're calculated? (They're often quoted but never cited)" / X

    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

    If you're an independent creator who would like to co-host with us, please let us know...

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    51 mins
  • AI in Podcasting: Enhancing Creativity or Threatening Authenticity?
    Nov 5 2024

    As Artificial Intelligence continues to be ever more present in podcasting, discussions and conversations have appeared online at an equal rate on whether this is a good or bad thing for the podcasting industry.

    Does it make life easier when it comes to creating content, or does it run the risk of making podcasting redundant through an increased lack of originality?

    Join Mark, Danny, and guest co-host Liam Heffernan as they dissect the article and review each viewpoint.

    Our guest co-host this week: Liam Heffernan

    @thisistheheff on Twitter

    Links to interesting things from this episode

    • Independent Podcast Awards
    • Em @Verbal Diorama: A Film History Podcast (@VerbalDiorama) / X
    • Verbal Diorama
    • Scarlett Johansson’s OpenAI clash is just the start of legal wrangles over artificial intelligence | Artificial intelligence (AI) | The Guardian
    • Apollo Pods | Best Podcast App for Fiction Lovers
    • How Can Podcast Discoverability Be Improved: The Ultimate Podcast Puzzle - Ear Worthy
    • Does AI Need Regulation in Podcasting? - In & Around Podcasting

    In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

    If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

    If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

    Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

    If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.

    The podcast is also available at In & Around Podcasting.



    This podcast uses the following third-party services for analysis:

    OP3 - https://op3.dev/privacy
    Show More Show Less
    42 mins

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