Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas
Dec 6 2024
Length: 15 mins
Podcast

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Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas

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Summary
Ever wondered how Coca-Cola made Santa Claus the face of Christmas? We’re breaking it down! In this quick dive, we uncover the strategy behind Coca-Cola’s iconic Santa campaign—how they transformed a holiday figure into a global brand ambassador. Join us for key takeaways on how cognitive drivers, emotional resonance, and cultural influence turned a soda into a Christmas tradition and reshaped holiday marketing forever.

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