Episode 65 of ‘All About Art’: Investing in Women Artists with Hall W. Rockefeller, Founder of Less Than Half

In this episode, I sat down with Hall W. Rockefeller, Founder of the advisory and education platform Less Than Half, dedicated to bringing women into the art market as supporters and collectors of women artists.

Listen in to hear me ask Hall about why she started her business and what inspired her to launch the initiative. We talk about her business model and the concept of Matronage, a term very central to her business which underlines her stance that collecting women artists is impact investing. We delve into art history and how she would restructure university curriculums, and so much more.

Thank you Hall for coming on the podcast!

You can follow Hall on Instagram here:

www.instagram.com/all.the.lady.artists

and check out Less Than Half here:

https://lessthanhalf.org/

YOU CAN SUPPORT ALL ABOUT ART ON PATREON HERE: ⁠https://www.patreon.com/allaboutart⁠

FOLLOW ALL ABOUT ART ON INSTAGRAM HERE: ⁠https://www.instagram.com/allaboutartpodcast/⁠

ABOUT THE HOST:

I am an Austrian-American art historian, curator, and writer. I obtained my BA in History of Art at University College London and my MA in Arts Administration and Cultural Policy at Goldsmiths, University of London. My specializations are in contemporary art and the contemporary art market along with accessibility, engagement, and the demystification of the professional art sector.

Here are links to my social media, feel free to reach out:

• Instagram⁠ @alexandrasteinacker ⁠

• Twitter ⁠@alex_steinacker⁠

• and LinkedIn at ⁠Alexandra Steinacker-Clark⁠

COVER ART: Lisa Schrofner a.k.a Liser⁠ ⁠⁠www.liser-art.com⁠ and Luca Laurence www.lucalaurence.com

Episode Production: Paul Zschornack