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JUST Branding

By: JUST Branding - by Jacob Cass & Matt Davies
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  • Summary

  • The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

    Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

    The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.

    ABOUT JACOB CASS

    Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.

    He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.

    For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.

    ABOUT MATT DAVIES

    Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
    2020 justbranding
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Episodes
  • S05.EP11 - The No BS Guide to Strategy with Alex Smith

    S05.EP11 - The No BS Guide to Strategy with Alex Smith
    Jul 16 2024

    In this episode, we dive deep into the world of strategy with Alex Smith, the author of the insightful book “No BS Strategy.”

    We start by exploring Alex’s background and what inspired him to write “No BS Strategy.”

    Alex then defines strategy and branding in his unique, straightforward style.

    We then discuss what makes a great strategy and the typical processes involved in creating one, plus Alex shares invaluable tips to sense check your strategy and highlights common pitfalls to avoid.

    Tune in for practical insights and no-nonsense advice on crafting a winning strategy with Alex Smith!
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    1 hr and 2 mins
  • S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins

    S05.EP10 - Brand Naming: How to Create Great Brand Names with Alexandra Watkins
    Jun 25 2024

    In this episode, Alexandra Watkins, a renowned naming expert and author of ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick,’ shares her insights .

    Alexandra emphasizes that anyone can create memorable brand names with the right approach.

    She discusses the emotional impact of names, the pitfalls of overly descriptive ones, and the importance of testing using the SMILE & SCRATCH method which outlines key brand naming principles.

    Alexandra also delves into challenges like trademark availability, domain names and the future of brand naming in the age of AI.

    Tune in for practical tips on how to create brand names that stick!
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    1 hr and 11 mins
  • S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis

    S05.EP09 - Rebranding Strategy: How to Rebrand Like a Pro with ShannaRea Dennis
    Jun 5 2024

    ShannaRea Dennis is an expert in "rebranding".

    In this episode, we tuck into the subject of what a rebrand is, why a business might need a rebrand, what that entails and what the benefits are.

    We also review what business leaders should expect from a strategy led rebrand and what pitfalls they should avoid.

    This episode is a must for anyone involved in or seeking to undertake a rebrand soon.
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    58 mins
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