Just Wines, the 2nd largest online wine retailer in Australia, has expanded its already remarkable lineup to include a carefully chosen selection of whiskies, tequilas, and spirits, marking a bold move into the luxe drinks sector.Warriewood, Australia: What began as a simple idea in a Warriewood garage has grown into Australia’s second-largest online wine store, Just Wines. Just Wines was founded in 2012 by two passionate wine lovers with the goal of providing “just” wines to wine lovers across the country. Today, the brand has entered a new chapter in its history by taking a big step forward and expanding its offerings beyond wine.The reputation of Just Wines in the wine industry has long been linked to its high calibre and wide range of wines. The brand, which offers over 6,000 wines, has made a name for itself in Australia by assisting both major and independent local Australian wineries. Their commitment to quality has not only won the hearts of customers nationwide but also earned them a reputation for being one of the most trusted names in the online wine market.However, recognising the evolving tastes of their customers and the dynamic nature of the beverage industry, Just Wines has embraced change. The brand has expanded its portfolio to include a premium range of whiskies, tequilas, and spirits.This change is more than just a fresh product lineup—it's a reflection of their commitment to serving their customers' varied tastes! Expanding Horizons “From Wine to Premium Drinks”Just Wines' strategic decision to enter the premium spirits market was driven by a keen understanding of its customers’ evolving preferences. The brand’s longstanding dedication to quality is now being extended to a wider range of products. This development reflects a deliberate improvement of the brand’s offerings, which is meant to provide a richer and more varied selection for its discerning clientele."From just wines to premium offerings," a representative for the company stated. "Although we have a strong foundation in the wine industry, we recognise that our clients want more. The goal of this extension is to provide customers with the same calibre of whiskies, tequilas, and other high-end drinks that they have been accustomed to from our wine selection. We've changed to meet the demands of our customers, and we're thrilled to provide them with more reasons to look through our selection now.”A Commitment to Diverse ExcellenceThe decision to include premium whiskies, tequilas, and spirits in Just Wines’ portfolio is driven by a commitment to both local and global excellence. Just Wines is supporting the Australian beverage industry by combining well-known international brands with locally made spirits, all the while providing customers with an extensive range of premium products.The new range features standout offerings such as Kangaroo Island Spirits’ KiS O'Gin and Wild Gin. These selections highlight the unique characteristics of Australian craft spirits, bringing fresh and innovative flavours to the market. Additionally, the Forty Spotted Pinot Noir Gin and Cape Grim 666 Autumn Butter Vodka offer distinctive profiles that capture the essence of their respective regions.“Our tasting panel experts have been impressed with the quality of the new collection,” noted a Just Wines representative. “This blend of local and international options enriches our selection and underscores our dedication to quality and innovation. We are thrilled to offer our customers an enhanced experience that spans beyond wine.”What’s More?The customer base of Just Wines has reacted enthusiastically to the introduction of the premium drink range. The response has been overwhelmingly positive, with many expressing excitement about the expanded range of options now available. The new collection features carefully crafted whiskies, sophisticated tequilas, and unique vodkas to suit a range of palates and events.Consumers have expressed gratitude for the introduction of these high-end products, emphasising the importance of being able to get premium spirits from a reliable source. The positive response is indicative of Just Wines' continued dedication to providing its customers with remarkable experiences that are meaningful beyond merely just wines.Just Wines’ entry into premium whiskies, tequilas, and spirits marks a significant milestone in its evolution. The company is positioned to provide unmatched drink options that cater to the diverse needs of its clientele by upholding its dedication to excellence and expanding its range of beverages. As the brand continues to evolve, it remains committed to delivering outstanding products and experiences, reinforcing its position as a leader in the online beverage market.
Copyright Olivia Wilson
15 mins