• Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

  • By: Sarah Williams
  • Podcast

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

By: Sarah Williams
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  • Summary

  • 8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
    2021-2023 Sarah Williams
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Economics Education Leadership
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Episodes
  • 174: Holiday Shipping Hacks: Surviving the 4th Quarter

    174: Holiday Shipping Hacks: Surviving the 4th Quarter
    Nov 6 2024
    It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders? In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busiest quarter… and stay sane doing it! Prep Packing & Shipping Supplies Early Audit your packing and shipping supplies now: tape, labels, boxes, poly mailers, filler. Order enough to get you through December. Plan for the unexpected. Establish a dedicated storage space for your extra supplies so your team knows exactly where to find what they need. Optimize Fulfillment by Prepacking, Prepping, and Batch Packing Pre-pack items that will be sold together, like holiday bundles or Black Friday specials. Reduce friction, eliminate unnecessary steps, and gain efficiency Implement batch packing by processing similar orders together for a smoother, faster workflow. Research Shipping Carrier Cut-off Dates & Have Options Research carrier cut-off dates and set your own Christmas shipping cut-offs well in advance. Overcommunicate! Post these cut-off dates visibly in your social media headers, on your website, and in emails. Stay flexible and ready to adjust by having multiple shipping options. Maintain open communication with your drivers to help manage any unexpected delays. Be Prepared for Increased Customer Service Volume Expect an increase in customer service inquiries and be transparent with customers about shipping timelines and potential delays. Have a contingency plan in place to deal with lost packages, including a policy for replacements or refunds. The holiday rush can be chaotic, but with these tips, you’ll feel more prepared than ever to tackle Q4. Have a shipping manager or team? Have them listen to this episode to boost efficiency and reduce holiday chaos in your shop! Join me for this episode where I share fulfillment & shipping strategies to help subscription box owners and product-based businesses navigate the busiest, craziest time of year - the 4th quarter. Grab your coffee (or something stronger!) and let’s dive in! Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    25 mins
  • Leveraging Email Marketing to Make the Most out of Q4

    Leveraging Email Marketing to Make the Most out of Q4
    Oct 30 2024
    “More emails equals more sales!” - Sarah Williams We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales a major boost. We create different types of email content during the first three quarters of the year. Email opt-ins with welcome sequences, weekly newsletters, and emails to share blog posts or podcast episodes. We’re serving our audience by providing value. The 4th quarter is different. During the 4th quarter, we SERVE our audiences by SELLING. We help them shop. Your customers want to shop — it’s your job to get your products in front of them. How can you leverage that email list you’ve spent all year building? Increase the frequency of your emails. If you’ve been emailing once a week, send two or three each week. If once a month, send at least one email a week. Bestseller of the week Top three gifts for teens, moms, dog lovers, etc. New items of the week Restock alerts Facebook LIVE recaps (where you’ve promoted a product) Make sure all of your emails are product focused. Serve your customers by solving their “what to get” problem by sharing: Eliminate decision fatigue. Make it easy for them to buy. Don’t give your customers too many options. Who is this product for? Take an everyday item and make it giftable Show an image of it folded neatly with a bow around it Show an image of the product peeking out of a box with a gift tag Create gift sets or bundles Focus each email on its giftability. The key to success is not to overthink it. These emails should be short on copy and get right to the point. Include great images and a clear call to action. Follow up your email with social media posts to match and send a text to your text list! Join me for this episode as I share four simple ways you can leverage email marketing to bring more revenue into your business during the 4th quarter. More emails equals more sales. It’s time to get to work! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    19 mins
  • Maximize Your 4th Quarter Sales

    Maximize Your 4th Quarter Sales
    Oct 23 2024
    The 4th Quarter is here! It’s the busiest shopping season of the year and a can’t-miss opportunity to bring more revenue into your subscription box business. If you haven’t started preparing for your 4th quarter promotions, it’s time to start. This episode is all about maximizing your 4th quarter sales by tapping into your existing audience and subscriber base. I’m sharing five promotions you can run this season. You’ll serve your audience by making gift-giving easy and bring more revenue into your business. 1 - The Holiday Gift Box The holiday gift box is not one of your regular subscription boxes. Instead, it’s a one-time box that your audience can buy for someone on their gift list… or even for themselves (we encourage this!) A holiday box is a great way to increase your subscriber base. Make it easy for a holiday box recipient to become a subscriber. Presale these boxes in October or early November to allow for as many sales as possible and to give you time to get inventory in, pack, and ship well before holiday shipping deadlines. I pre-sell holiday gift boxes every year. My audience knows to expect them and they sell out every year! 2 - New Subscriber Launch – Special Promotion Plan this launch in October or early November. Grab people’s attention before they get too far into the noise of holiday shopping for others – when they’re still shopping for themselves. Use this launch to generate FOMO about your upcoming boxes! Add a free bonus gift to get your audience excited and help you gain subscribers before the end of the year. 3 - Gift Subscriptions This is one of the easiest promotions you can run. I run a gift subscription promotion once a year – around Black Friday. I add excitement and fun by offering a free month for a 6-month subscription or 2 free months for a 12-month subscription! Gift subscriptions bring revenue in upfront and fulfillment doesn’t start until after the first of the year when the holiday craziness is over! 4 - Curated Boxes Having excess inventory is the nature of the beast when you’re a subscription box owner. Put that inventory to use by curating new one-time boxes. These boxes are perfect for gift-giving. Remember, this is your opportunity to serve your audience by making gift-giving easy! Give these boxes new names and get creative! Remember, you’re not ordering new items for these boxes, you’re simply curating a new experience using items you already have. 5 - Mystery Boxes Mystery boxes are a great way to get rid of excess inventory! Don’t worry about careful curation, these boxes are about packing them full of value and making it fun for your customers. They’re also about earning extra revenue and clearing out inventory that’s taking up extra space so you don’t carry it into the new year. If you haven’t run multiple 4th quarter promotions in the past, don’t try to do all five! Instead, choose 2-3 and start planning now. These promotions are a great way to maximize sales during this most important time of the year. Join me for this episode as I walk you through five promotions subscription box owners can run to maximize 4th quarter sales. Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places: Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
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    28 mins

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