When Greg Crumpton pulls up his sleeve to reveal his Kaizen tattoo, you understand immediately this isn't just another trades professional – this is someone who has infused continuous improvement into every fiber of his being. The veteran HVAC expert, author, and industry advocate shares a career journey that spans from scribbling notes in a black book while running service calls in the 1980s to building and selling a successful mission-critical air conditioning company.

His perspective cuts through today's workforce challenges with laser precision. "Our inability to take care of our country from a skilled trades aspect is a national security issue," Greg asserts, reframing trade careers as essential to American infrastructure security. This isn't hyperbole – it's the conviction of someone who has witnessed firsthand how skilled labor shortages threaten our fundamental systems.

The conversation explores why today's trades landscape looks so different from decades past. As baby boomers retire and Gen Z enters the workforce, Greg identifies a troubling 30-year experience gap created partly by removing trades education from high schools. His solution emphasizes personal responsibility: "If you're a tradesperson or craftsperson, grab a couple of youngsters and walk with them." His own mentorship approach balances classroom theory with immediate hands-on application, creating what he calls "learning on steroids."

Most powerfully, Greg recasts skilled trades as careers of choice rather than last resort: "We're not the people who had to go to shop class because that's all we could do. We're the people who chose to go to shop class because there's plenty of lawyers and doctors." With 24-year-olds in his company earning $100,000+ and advancement paths leading in countless directions, his message to young people couldn't be clearer – the trades offer not just work, but meaningful, financially rewarding careers building America's future.

Ready to explore the trades with fresh eyes? Listen now and discover why Greg believes his most important mission is helping the next generation become "smarter, more available, more open-minded" than previous generations of tradespeople were allowed to be.

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http://www.deepknowledge.com/

Connect with Greg at:
http://www.gregcrumpton.com/

Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing

Download a PDF copy of Becoming the Promise You are Intended to Be
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Join us for a profound exploration of faith, vulnerability, and the transformative power of investing in people. In this engaging episode, we sit down with Herb, a visionary CEO in the construction industry, who shares his journey from humble beginnings to leading a successful business with a legacy spanning nearly a century. Herb digs deep into his family's history, sharing invaluable lessons learned from the journals of his grandfather and father, both of whom laid the groundwork for a meaningful company culture rooted in community and trust.

Throughout this heartfelt conversation, we examine the importance of empowering individuals and fostering a culture that celebrates growth. Herb recounts personal experiences battling self-doubt and the inspiration he found in the community that ultimately redirected his life. His candid reflections on mental health, particularly the challenges he faced, shed light on why creating spaces for vulnerability is essential in today's work environment.

We also delve into Herb's proactive workforce development initiatives, illustrating how teaching employees invaluable life skills can lead to holistic success. This episode invites listeners to rethink their approach to leadership, emphasizing that true success relies not just on profits but also on the dignity and well-being of those who contribute.

As we wrap up, Herb leaves us with a powerful message about the significance of faith and the promise of leading with love and compassion. Whether you're in a leadership position or just beginning your career, there's something here for everyone to ponder on their journey to making a positive impact. Tune in, get inspired, and discover the lasting change that comes from investing in people. Don’t forget to subscribe, leave a review, and share this transformative experience with others!

Connect with Herb at:

http://www.sargent.us/

https://www.linkedin.com/in/herb-sargent-29a791152/

Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing

Download a PDF copy of Becoming the Promise You are Intended to Be
https://www.depthbuilder.com/books

Are you struggling to connect with your ideal clients and amplify your brand message? Join us as we sit down with Fabi Paolini, a seasoned brand strategist, who uncovers the nuances of effective messaging. In this engaging episode, Fabi shares her journey from Venezuela to becoming a successful branding expert in the U.S. She reveals her unique concept of the "angle of mastery," which emphasizes the importance of crafting a message that genuinely resonates with your audience, rather than amplifying a broken one.

Throughout our discussion, we explore the stark contrast between traditional marketing practices and the need for a more empowering approach that attracts so-called "power buyers"—clients ready to invest in meaningful solutions. Fabi shares actionable strategies to frame your offerings as a "need to have" rather than merely a "nice to have" for your audience. She also emphasizes the significance of building genuine connections, ensuring that each interaction offers value and fosters engagement.

Throughout this episode, you’ll gain insights on navigating the complexities of branding and messaging while learning how to address your own struggles as an entrepreneur. By the end, you’ll be equipped with powerful tools to refine your messaging strategy, making a lasting impact on potential clients. So, if you're ready to master your brand voice and resonate with your audience, tune in and join the conversation. Don’t forget to subscribe, share this episode, and leave us a review!

Connect with Fabi at:
My 20-minute training is at https://www.fabipaolini.com/positioning/
My free 15-min Message Assessment: BRAND ASSESSMENT - Fabi Paolini

Make yourself a priority and get more done: https://www.depthbuilder.com/do-the-damn-thing

Download a PDF copy of Becoming the Promise You are Intended to Be
https://www.depthbuilder.com/books