• Lee Smalt | Vanity Metrics Are Stupid.

  • Sep 25 2024
  • Length: 9 mins
  • Podcast

Lee Smalt | Vanity Metrics Are Stupid.

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  • Summary

  • In this conversation, Lee Smalt discusses his experience with a video campaign for Fargo Brewing Company, highlighting the disconnect between social media metrics and actual event success. Despite poor engagement metrics, the campaign led to a significant increase in ticket sales, prompting a discussion on the importance of aligning marketing efforts with business goals and understanding the customer journey.
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