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Let the Journey Begin - How the Shark Tank Entrepreneurs and Marcus Lemonis from the Profit Would Dominate the People Business of Orthodontics

What happens when you mix button-up shirts, marshmallow-like jerseys, and business? You get a uniquely entertaining start to this episode of "Wright by Cooper." As Brian vents about his disdain for button-ups and Bryn shares a comedic sorority story, we promise you'll be laughing along with us. Despite the hurdles of remote recording, we're here to deliver valuable insights straight from our studio in Colorado Springs. Plus, Brynn's unexpected elevator problem on a flight will leave you intrigued and enlightened about airplane mechanics.

Are you an orthodontic professional struggling to distinguish between costs and investments? This episode is your guide to a critical mindset shift. We break down how re-evaluating expenditures can significantly increase profitability and why traditional MBA teachings might not always apply to entrepreneurial success. With Brynn's clinical experience and Brian's entrepreneurial wisdom, we highlight the balancing act of immediate tasks and long-term strategic planning. Learn why seeking coaching and continuous improvement is a sign of strength, not weakness.

Ever wondered how to compete with corporate giants in the orthodontic industry? Tune in as we explore the differences between corporate and entrepreneurial approaches, stressing the importance of innovation and employee training. We delve into the challenges posed by Orthodontic Service Organizations (OSOs) and the necessity of formal leadership training. Discover how private practices can stand out by offering unique patient experiences and premium services. Plus, don’t miss our exciting updates about new ways to engage with the show and an upcoming retreat in Colorado Springs. Join us for an episode packed with humor, insights, and actionable advice!

Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and other famous Companies:

- Leadership
- Sales Fundamentals
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation

Learn How to Apply the Skill Sets Above to each of the following:

- Existing Patient Experience
- New Patient Experience
- New Patient Phone Call
- Existing Patient Phone Call
- Digital Workflow
- Treatment Coordinator Exam
- Doctor Exam
- Financial Presentation
- Pending Treatment FollowUp
- Handling and Overcoming Objections
- Trust & Communication Transfers
- Digital Marketing
- Patient Compliance
- Clinical Assistant Chair Side Conversations
- Clinical Assistant Conversation with Parents
- Remote Monitoring (If, applicable)
- Clear Aligner Starts and Profitability (If, applicable)

What to Expect from Implementing the Above Skill Sets:

- Improve Leadership and Culture
- Improve Mindset and Motivation
- Improve Employee Experience
- Improve Patient Experience
- Improve Patient Compliance
- Increase Treatment Conversion
- Increase Production
- Increase Cash Flow
- Increase Patient Referrals
- Increase New Patients
- Improve Efficiency
- Improve Time Management
- Improved Digital Marketing Presence
- Improved Brand Awareness

- Reduce New Patient No Shows
- Reduce Existing Patient No Shows
- Reduce Headaches, Stress and Chaos
- Reduce Advertising Costs
- Reduce Patient Non Compli