• Let's Bring It In: Discussions with In-House Creative Leaders

  • By: Greg Christensen
  • Podcast

Let's Bring It In: Discussions with In-House Creative Leaders

By: Greg Christensen
  • Summary

  • Conversations with brand leaders who are doing great creative in-house. A production of Barnes Creative Bank. barnescreativebank.com
    Greg Christensen
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Episodes
  • 007 - Will Chau of Whole Foods
    Sep 10 2024

    Will Chau is the Vice President of Creative and Design at Whole Foods Market, where he leads a 50-person team responsible for all creative work, including advertising, design, and packaging for both Whole Foods and Amazon Fresh. Prior to this role, he was a Creative Director at GSD&M, crafting award-winning campaigns for clients like BMW and Southwest Airlines. He also founded The Austin Creative Department in 2011 to provide an alternative to traditional education and has been recognized twice as "Educator of the Year" by the Austin Advertising Federation. Passionate about fostering creativity, Will teaches organizations how to solve problems by thinking outside the box.

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    37 mins
  • 006 - Kevin Lynch of Oatly + Shanghai American School
    Aug 26 2024

    Kevin Lynch talks about his in-house work at Oatly and the Shanghai American School. He’s been the ECD of BBDO South China and is currently the proprietor of The Wrong Agency. In this episode, Kevin talks about the difference between selling t-shirts and selling conversation, how the Oatly Department of Mind Control doesn’t fit on an org chart, and why he’s never had an alarm clock.

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    47 mins
  • 005 - Amanda Butts of Elevance Health
    Aug 19 2024

    Amanda Butts leads over 80 creatives across multi-brands for Elevance Health. This Blue Angels-laced episode was recording during the Chicago Air & Water Show and you'll hear Amanda's house get buzzed a few times early on in the interview. But you'll still be able to hear Amanda talk about her apprehension about leaving the traditional agency world and how that's panned out, eliminating the us vs. them mindset, and a very interesting way of structuring a creative department.

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    54 mins

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