• Season 4 Summary
    Apr 2 2021

    This season's Level-Up Your Marketing podcast has been a fun ride and in this episode we look back at all of the tools and tactics we've discussed and how it fits into the bigger picture.

    Although it's the season finale it's a great place to start - you can pick and choose which episode to listen to next! Enjoy.

    Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    41 mins
  • The Measure of Success
    Mar 26 2021

    Are you spending money on areas of marketing that aren't bringing you any real return on investment? Do you know which of your marketing efforts are really paying off well?

    In this episode we'll talk through why it's important to keep an eye on your marketing numbers so you can be sure that you're not spinning your wheels with no return or reward. Marketing can be time consuming, and you want to know that it's paying off.

    So please lean in, listen in and level up!

    Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    42 mins
  • Episode 11. The Value of Thought Leadership
    Mar 19 2021

    You've heard people referred to as a thought leader but have you ever considered that you might be one? A thought leader is someone with a positive reputation for helping others with their knowledge and insight.

    Listen in to learn how YOU can become a thought leader in your space.

    Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    41 mins
  • Episode 10. How to Handle Bad - When it all Goes Wrong!
    Mar 12 2021

    Vicki and Laura are not all about doom and gloom but in this episode you’ll find us talking about how to handle PR when things go wrong. It can be large or small, a mistake or a crisis and to you the business owner it will likely feel worse than it is. 

    Tune in to know how to react and how to prepare for when it seems like the ‘sky is falling’!

    Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    42 mins
  • Episode 9. Think Like a Journalist
    Mar 6 2021

    Once you know how journalists think you will never need to pitch again!

    Every business owner can become familiar and confident with media relations and this episode of Level-Up Your Marketing with Vicki & Laura will help you get there.

    As former journalists with several years of experience, we share writing tips and thoughts on how to ‘hook and keep’ your reader or viewer engaged from one paragraph to the next. 

    A journalist knows what makes a good story and what people want to read and hear about.

    Sit back, listen in and let us guide you in Thinking Like a Journalist. 

    Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    43 mins
  • Episode 8. Publish Your Gift
    Feb 26 2021

    All successful small business startups have a gift to share with their audience, their customers, their community, heck the world! How good are you at sharing that gift beyond your inner circle of existing clients?

    Lean in and listen in to this episode for ideas on how to publish your gift so that you can make a difference with what you do, for even more people.

    Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    42 mins
  • Episode 7. Surprise and Delight for Loyalty
    Feb 19 2021

    You're likely familiar with the marketing strategy to 'surprise and delight' and there's a science behind it. There's a reason for doing it and in this episode of Level-Up Your Marketing with Vicki & Laura, we share a little insider information about the value of surprise and delight and why it should feature in your plans for 2021 and beyond.

    We'll share ideas of how you can use this strategy and a good mindset to adopt when executing it. Tune in!

    Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    43 mins
  • Episode 6. Everyone Has a Story, Tell Yours
    Feb 12 2021

    A kid who fixed neighbour's lawnmowers for money at age 10 who went on to become a creative mastermind and successful entrepreneur working with Bermuda's biggest brands... and a kid who grew up without a TV who became a television reporter and producer!

    These are the stories of Vicki & Laura and in this show they'll help you define what makes up your own story, and they offer advice on how to use it effectively in your marketing.

    Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly.

    If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com.

    Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

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    42 mins