Episodes

  • S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)

    S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)
    Sep 18 2024
    What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size play a role? Plus, Nik talks about filling and flushing the toilet: everyone in DTC is prepping for the holiday season. Using data from last year, DTC brands can really set themselves up for success by experimenting, observing, and more. Then, there’s a debate between brand marketing and performance marketing. Where should you spend your money? When do you start creative prep? Who should do the reporting? Olivia and Nik weigh the pros and cons. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply spelled H-A-U-S dot io slash limited supply to get started. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    44 mins
  • S9 E8: Top 40 Tactical Tips with Nik

    S9 E8: Top 40 Tactical Tips with Nik
    Sep 11 2024
    Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious? Plus, Nik talks about how your site should be ADA compliant because accessibility is important to reaching more people. Partnering that with a simplified checkout experience and easy-to-understand copy are steps in the right direction. It’s not rocket science, even if it can feel overwhelming sometimes. And don’t forget to check out more helpful tips from Nik here: nik.co/tiktokads nik.co/everydaydose Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    47 mins
  • S9 E7: What You Might Be Getting Wrong as a DTC Founder

    S9 E7: What You Might Be Getting Wrong as a DTC Founder
    Sep 4 2024
    What are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? There’s a ton of concerns that a lot of founders don’t ask about, but should. Plus, in this solo episode, Nik reveals that your content should make sense to three people: your mom, buzzed people, and fifth graders. He explains how all three are related, even if they probably shouldn’t be in the same sentence. Then, Nik speaks survey: what did they buy and did they like it? How can you, as a brand, take information and improve your ops? Customer experience is a goldmine—one that you could be missing out on. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus. Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    46 mins
  • S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker

    S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
    Aug 28 2024
    Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-based? Is Cody frugal or cheap? Then, Nik chats about how he uses TikTok and Reddit to understand new audiences. How can we reach new people? What do they care about compared to our current market? Plus, Cody reveals how Jones Road is gearing up for Black Friday, with new strategies, customization opportunities, and setting realistic (but BIG) sales goals. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    31 mins
  • S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)

    S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
    Aug 21 2024
    What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NOT use DPA? Does DPA matter more than UGC? Dan explains it all. Heard about DPA from others? Well…there’s a good chance you’ve heard a misconception or two. Dan and Nik break down how big it actually is, creative possibilities, and why using a tool can be effective in the long run. Plus, find out why shooting products in different contexts is important (Hint: it’s the reason why people wear clothes in clothing ads). And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    48 mins
  • S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More

    S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More
    Aug 14 2024
    What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions? Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should your checkout page have a slide-out cart, a separate cart page, or both? Nik settles the age-old question once and for all. Will this year mark the death of months-long holiday sales? Well… if you haven’t already heard the sounds of Home Depot Halloween animatronics screeching through the aisles yet, then just know that August is the month to *finally* get your hands on that 12-foot tall skeleton. Nik breaks down how to plan for the early holiday sales cycles and reveals his ultimate playbook for maximizing your holiday revenue through affiliate marketing. Plus, find out the ultimate holiday hooks for gifting ads, how the election will affect ad spend, and the best way to build a successful offer. And don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. 00:03:11 - Maximize Audience Building for Q4 00:09:15 - Favorite Hooks for Gifting Ads 00:14:38 - Utilizing Direct Mail for Q4 00:17:35 - Important Site Optimization Areas 00:26:32 - Enhancing Product Pages with Social Proof 00:29:06 - Incorporating FAQs on Product Pages 00:30:55 - Simplifying Site Navigation for Better Conversions 00:32:17 - Optimizing Cart and Checkout Pages 00:35:09 - Building a Successful Offer: Core Characteristics 00:38:21 - Plan Early for Holiday Sales 00:40:42 - Maximizing Email Offers for Audience 00:43:40 - Increasing Your Holiday Revenue with Affiliate Marketing 00:47:49 - Addressing Questions and Feedback for Future Episodes Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    46 mins
  • S9 E3: Tactical Fourplay: How to Hit 100K

    S9 E3: Tactical Fourplay: How to Hit 100K
    Aug 7 2024
    Ready for a masterclass in DTC tactics? Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz. It’s all about the angles— and we’re not talking about that jawline in the mirror. Learn how you can position your website landing page to cook the competition. What are Nik’s top tips for building a landing page that’s sure to crush it? Plus, Nik also discusses the power of a good advertorial and creator partnerships. How can you make sure your advertorial money fuels impressive impression gains? And what are the secrets to a fruitful influencer relationship? Nik’s spilling all the dirty deets on his personal experiences working with influencers and dishing out the hard lessons he’s learned along the way. AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. 00:04:34 - Tactical Foreplay for New Customer Acquisition 00:06:10 - Finding Your Wedge in Acquisition 00:17:54 - Answering 5 Questions for Landing Pages 00:21:29 - Boost Your CPA with Advertorials 00:35:57 - Working with Creators for Lower CPC 00:47:12 - 15 Tactical Tips for Ad Creatives Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    51 mins
  • S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)

    S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)
    Jul 31 2024
    Cookware doesn’t have to be boring. And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least once in your life, you haven’t really been living (or cooking). So sit back, inhale the Teflon fumes of your ratty little pan from Amazon, and listen up because Mr. Sharma’s chatting with the President of Hexclad Cookware, Jason Panzer, and CEO Daniel Winer to find out exactly how this luxury cookware company continues to innovate through their diehard community. Jason and Danny explain why straying away from transactional celebrity endorsements and sticking with authentic, genuine partnerships has elevated them into the ultimate lifestyle brand with an incredible product at their foundational core. How do they continue to push boundaries? And what’s working with Gordon Ramsey *really* like? We don’t wanna spoil the fun for you— tune in now to find out. AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly. To learn more visit aftersell.com/limited. Follow Hexclad: Website: https://hexclad.com/ Follow Danny: LinkedIn: https://www.linkedin.com/in/daniel-winer-647bba90/ Follow Jason: LinkedIn: https://www.linkedin.com/in/jasonpanzer/ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
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    46 mins