In this weeks episode I discuss my predictions for LinkedIn™️ this year.

I've always said that there are 3 LinkedIns;

• The company

• The platform

• The community (us)

My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us.

Topics covered;

Introduction

07.00 : New features

24.30 My predictions for 2025

53.15 : Is the trend towards video damaging the reach of other great content?

60:00 Uplift Live conference in March

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses.

You can listen to the episode by clicking below.

We talked about the following topics

• Growing up in Northern Ireland during the troubles.

• Going to a school situated along the 'murder mile'!

• Why she left Belfast to study in Scotland

• How her travels have taken her around the world three times!

• Her early career in IT support including working for a massive corporate and why she eventually joined the NHS.

• Starting her own business and being risk averse

• The impact of losing her Dad when she had a 4 week old baby

• The advice she received which guided her towards social media training

• The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought

• How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers

• How she once turned criticism into a successful LinkedIn™️ post

• Being a feminist

• Her passion for small businesses

• Meeting the King! 👑

• Being an empath in business

• Whats on her happy list

• A book recommendation.

Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour!

I hope you enjoy listening as much as I did chatting with Louise.

Until next time...

How the New Feed Is Quietly Stifling Engagement.

Also covered in this week's episode;

• Audio events are being scrapped.

• How the 'see more' can be a curse.

• New - enhanced profile cover slideshows.

• More job losses at LinkedIn.

• Elon's cringe comment.

• Post of the week.