This episode gets personal!

Join Joe and Drew as they explore the sensory and emotional components of car design through the lens of their beloveds: the Mercedes W140 S-Class and the Porsche 911.

In this episode, they delve into their stories with these cars and how they came to be so meaningful to them.

They also discuss the importance of strong convictions around what character means to a brand, and how cars are paragons of multi-sensory orchestration.

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience.

We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates.

We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification.

And we talk about the character we loose when everything becomes software-defined.

📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.
https://automobility.substack.com

🤝 Connect with us on LinkedIn
Drew - https://www.linkedin.com/in/drewpasmith/
Joe - https://www.linkedin.com/in/joseph-s-92863a2/

🔗 Links
Sam Saha's superb deep-dive on the software defined vehicle: https://sambuddha.com/share/vehiclesoftware/Saha_DefiningVehicleSoftware_002_SDV.pdf

📸 Follow us on Instagram
https://www.instagram.com/lookingoutpodcast/

⏰ Time stamps
00:00 Pre-roll
03:42 The impending obsolescence of the software-defined vehicle
05:31 Background for the show
11:54 The car as part of a much larger ecosystem
17:18 The questionable wisdom of trying to do it all
19:33 Data as the new oil and the enshitification of the car
23:00 The pros of Ford Pro
46:11 Post-roll

🎧 Listen and subscribe to the podcast
Apple - https://podcasts.apple.com/au/podcast/looking-out-the-podcast/id1636199763
Spotify - https://open.spotify.com/show/0YschSrj672jQOGt3R5eE5?si=59bde6c819844fc8
Other platforms and streaming - https://podcast.lookingout.io

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com

Joe and Drew take a look at the most significant exhibits and announcements coming out of Milan Design Week, and the Beijing Auto Show. And they touch on Tesla. How couldn't they?

📨 Subscribe to Looking Out - The Newsletter, the partner newsletter to this podcast.
https://automobility.substack.com

🤝 Connect with us on LinkedIn
Drew - https://www.linkedin.com/in/drewpasmith/
Joe - https://www.linkedin.com/in/joseph-s-92863a2/

📸 Follow us on Instagram
https://www.instagram.com/lookingoutpodcast/

That's it for this episode! Thanks for listening.

If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!

And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com