FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES

“And so I doubled down on seeing if I could create the world's first good non-alcoholic wine. And when I say good, it was my definition of good, which it was quite nuanced.”

“I always want a democratic price point and qualitative relationship […] I want it to be the household name that we all turn to when we want a good non-alcoholic wine.”

======
SHOW SUMMARY

Amanda Thomson needs little introduction to the world of AF wines; she’s the pioneering powerhouse behind the leading brand NoughtyAF.

In this episode, Amanda takes me on her journey from exuberant arts journalist with a penchant for champagne to becoming the founder of an alcohol-free wine brand with no pretence and only great flavour.

Amanda is, in equal parts, passionate, driven, concerned, and hopeful about a sector that is finally coming into its own.

Hear how she’s gone full circle from student to master and all the stops in between. This conversation is fun, open and heartfelt as we talk about everything from her mother’s entrepreneurial inspiration in the 70s to understanding how to open the doors stateside and make the US her biggest market to date.

Pour a glass, sit back & enjoy!

======
WE CHAT ABOUT
0:00 Coming up...
2:03 Amanda's story
11:36 The Noughty range
16:04 The great debates
18:29 Industry progression
23:10 The health perspective
25:27 Noughty in the USA
29:22 Diversity in business
33:51 Becoming a leading B-Corp brand
36:14 Creating a household legacy
41:38 What's next for Noughty
44:44 The BBQ-Q

======
NOUGHTYAF.COM // @NOUGHTYAF // HELLO@THOMSONANDSCOTT.COM

======
BEST EPISODE TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

======
SHOW QUOTES

“I’m not anti-alcohol. I’m a really big believer in inclusivity and I’m a real believer in moderation.”

“I feel like I’m going from Blackberry to iPhone. There is massive change going on here, and the consumer is driving it.”

======
SHOW SUMMARY

DioniLife is a new low/no beverage firm ready to shake up the marketplace. Working with Mash Gang AF beers as their first partner, this fledgling company already has big plans to bring exceptional liquid to the lips of low/no drinkers everywhere.

In this episode, CEO Damian McKinney and I talk gateways to full-strength alcohol, drinking responsibly and moderation & inclusivity.

======
WE CHAT ABOUT

0:00 Coming up...

1:54 Damian's story

7:48 Moderation & inclusivity

10:55 Drinking responsibly

15:13 DioniLife

20:40 Changing tastes

24:25 Mash Gang beers

33:22 Gateway drinks?

39:39 What's to come from DioniLife?

45:47 The BBQ-Q

======
LINKS

MASH GANG // @MASH__GANG // DAMIAN.MCKINNEY@DIONILIFE.COM

======
WE ALSO TALK ABOUT:
Big Drop*

======
BEST EPISODE TO CHECK OUT NEXT

#24 Going international with Big Drop Brewing co-founder Rob Fink

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

I'm breaking all the rules and taking a tiny break over Christmas/New Year, and I hope you are, too!

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly

*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.