Lunch Hour Legal Marketing

By: Legal Talk Network
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  • Summary

  • Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
    Legal Talk Network
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Economics Management Marketing
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Episodes
  • Law Firm Marketing — How Much Should Your Associates Be Doing?

    Law Firm Marketing — How Much Should Your Associates Be Doing?
    Dec 23 2024
    You’ve got a talented legal team at your firm, but should they also be involved in your marketing schemes? Later, we recently realized that some of you want a bit more backstory on the guys, so, Gyi reveals how his mysterious past made him into the marketer he is today. ----- Should your lawyers stick to lawyering? Sometimes, an associate is super interested, tactical, and talented at marketing, but sometimes… they’re not. So, how do you avoid potential misuse of resources and make the most of your relationship with marketing partners? Gyi and Conrad talk through how to build trust, optimize your assets, and learn to be on the same team with your marketer. It’s a bird! It’s a plane! No, it's Gyi Tsakalakis! Who is Gyi, anyway? Every super hero has an origin story, and so does every marketer. The News: The Google algo update is finished—FINALLY. And, honestly, the results are a bit of a snoozefest. Gemini 2 is out and about! And, similarly—Zzz. Apple launched its ChatGPT integration with Siri. Useful? No? Yes? And, Gyi and Conrad’s Google Business Profiles are back on track. What happened? Suggested LHLM Episodes: Playing With the Social Media Algorithm || Drafting Your Marketing Dream Team: Round 2 Dial M for Mystery Shopper Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) Naughty Elf on the Shelf? (2:57) ALL the Legal Marketing News (10:36) Should Associates Play a Role in Your Law Firm’s Marketing Strategy? (26:53) What makes a Gyi?
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    48 mins
  • Dial M for Mystery Shopper – Sponsored by CallRail

    Dial M for Mystery Shopper – Sponsored by CallRail
    Dec 11 2024
    Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. ----- Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients. The News: Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites We’re getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility The TLTF Summit has wrapped up for this year, but keep an eye out for next year’s event for a chance to rub elbows with the best and brightest in legal tech. Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all. Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode. Other Episodes in the Paul Robinson Trilogy: Lawyer Website Roasted Ring, Ring! What to Expect When You Call Up a Marketing Agency Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters - Times Approximate (0:00) Planting our Flag / GBP Suspensions (6:59) Legal Marketing News (17:53) Mystery Shopper Call
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    48 mins
  • The Ultimate Gift Guide for Lawyers (2024)

    The Ultimate Gift Guide for Lawyers (2024)
    Dec 6 2024
    The stockings are hung, the cocoa is steaming, and the time has come to talk about gifts! In this festive bonus episode, Conrad and Gyi are giving Santa Claus a run for his money with their epic gift guide. Find the best gadgets, books and gear for the lawyers who have everything and clients who you want to wow. Sleigh your holiday gifting game with Gyi and Conrad’s shoppable Amazon list here: https://amzn.to/4gndoJf
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    27 mins

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