MARKETING WITH SOUL: ChenMed
Jul 19 2023
Length: 18 mins
Podcast

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MARKETING WITH SOUL: ChenMed

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Summary
With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers?

Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Relevant #13)
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