For our Season 3 finale, Naga is in conversation with podcaster and content guru - Jay Acunzo to discuss, what differentiates great creators from all others, how to find your first 10-50 true fans? Is there a one size fits all approach to monetization? Reach out to Jay Acunzo and Check out his content - Member Group (Paid) - https://jayacunzo.com/membership Podcast - 3 Clips – https://jayacunzo.com/3-clips Podcast - Unthinkable – https://jayacunzo.com/unthinkable-podcast Twitter – https://twitter.com/jayacunzo Website - https://jayacunzo.com/ Books: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work Reach out to Naga – Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 ) Facebook - The Passion People Podcast Instagram - https://www.instagram.com/thepassionpeoplepodcast/ More about EpLog Media - You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organisation. The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state. Sound Attribution and Credits - Music from Pipo and Wowa(you should check out their music on Spotify here - https://open.spotify.com/artist/6zZPxLiRfbGUnoEAJmfJJN) from Unminus. All music other than the jingle on the episode is under the CC0 License and downloaded from freesound.org , freemusicarchive.org and unminus.com Transcript [00:00:00] Jay Acunzo: [00:00:00] you hear the phrase creator economy used quite often. And I think what we're living through is a very dangerous transition for a group of people who are trying to earn a living and a comfortable living at that using their creativity. [00:00:15]it's also very dangerous because with that momentum comes this, misunderstanding that to do this, you need to be famous that you need to be an influencer. And I think fame and influence is becoming way too closely tied to the creator economy. [00:00:31]most importantly, this shifting mindset from essentially building on rented land like YouTube or Twitter and moving over to a platform you actually own like your own website and email list. [00:00:43] Naga S: [00:00:43] Hey Jay. Hello and welcome to the passionate people podcast. And thank you for taking the time [00:00:48] to be on the show. [00:00:49]Jay Acunzo: [00:00:49] Thanks for having me. I really appreciate it, [00:00:50]Naga S: [00:00:50] Jay, you have an extremely unique perspective, given your background in content marketing, the kind of shows that you've launched and the amazing work that you do at three clips. [00:01:01]So as, as we start. I would love to just get like a 30,000 feet view of the content landscape from your lens and how it looked at the start of 2020 and how COVID has changed it. [00:01:13]Jay Acunzo: [00:01:13] Yeah. I'd love to answer. I spend very little time thinking about the trends and what everyone else is doing, because if I did that, I think I would probably break down. [00:01:22]I'm so focused on trying to. Serve the audience that I'd like to serve that it's difficult to follow the trends, but I will say that I think what we're living through, you hear the phrase creator economy used quite often. And I think what we're living through is a very dangerous transition for a group of people who are trying to earn a living and a comfortable living at that using their creativity. [00:01:46]Because on the one hand you have momentum. Which is helping more and more people say, well, I have this craft, for me, I like to create shows. I like to tell stories about the workplace. Somebody else might focus on a different niche, [00:02:00] but I have this creative craft. It's never been a better time to go and build your own audience, which by the way means moving off of social media, using social media, but not stopping there, moving people to your website and your email list, building an audience. [00:02:14]And serving that audience more deeply with products and experiences that they pay for. So it's never been a better time for that, but it's also very dangerous because with that momentum comes this, misunderstanding that to do this, you need ...
