Making It in The Toy Industry with The Toy Coach

By: Azhelle Wade | The Toy Coach
  • Summary

  • How do I bring my great toy ideas to life? How do I get my concepts in front of BIG toy companies like Hasbro, Mattel, and Goliath Games? Where should I go to create my own prototypes and how much should they cost? Is my only manufacturing option in China? These are just a few of the questions that will be answered on this weekly podcast, Making It In The Toy Industry. In addition to mini toy masterclasses, and step-by-step guides, each episode is designed to help you take immediate action toward developing, presenting, licensing, and producing your next big toy idea. Learn the invaluable how-to’s like, finding a factory for production, negotiating costs, and industry-proven sales techniques so that you can turn your toy dreams into a reality. | Brought to you by thetoycoach.com |

    © 2024 The Toy Coach
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Episodes
  • #251: Write Click-Worthy Email Subject Lines For Your Next Toy Pitch: Extended
    Dec 25 2024

    Struggling to get your toy pitch noticed? 🚀

    In this episode of Making It In The Toy Industry, host Azhelle Wade reveals the secrets to crafting email subject lines that grab attention and boost your chances of success. Learn the powerful 'Four U’s' formula—Urgent, Useful, Unique, Ultra-Specific—and discover proven tips to make your emails stand out in crowded inboxes.

    From real-life examples of high-converting subject lines to bonus tips on emojis and formatting, this episode is packed with actionable advice to level up your email game. Tune in and learn how to write toy pitch emails that get clicks, opens, and results! 🎯✨


    Listen For These Important Moments

    • [1:37] - One-on-One Coaching Opportunity
    • [02:48] - Email Marketing for Toy Pitches
    • [07:53] - The Four U's of Email Subject Lines
    • [17:25] - Bonus Tips for Email Subject Lines
    • [18:50] - High Converting Email Headlines
    • [29:41] - TCA Alumni Shoutout!

    Send The Toy Coach Fan Mail!

    Support the show

    Popular Masterclass! How To Make & Sell Your Toy Ideas
    Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
    >> https://learn.thetoycoach.com/masterclass <<

    Show More Show Less
    32 mins
  • #250: The Art Of Toy Photography with Mitchel Wu: Extended
    Dec 18 2024

    Ever wondered how toys come to life through photography? 🎨✨

    Mitchel Wu, an acclaimed toy photographer known for his brilliant use of motion and emotion in toy imagery, joins Azhelle Wade in this episode to unravel the magic behind his spectacular work with major clients like Marvel, Disney, and Hasbro.

    Learn how he transitioned from a mundane consumer products career to mastering the niche of toy photography, and get insights on making your own products come alive through powerful visuals. Tune in to hear Mitchel’s tips on creating engaging toy stories, using practical effects, and carving out a unique creative style in the competitive field of photography. Explore how storytelling can elevate your social media content and discover why specializing can make all the difference in your professional journey.

    From Toy Story-inspired setups to creating dynamic scenes for top brands like Disney and Mattel, Mitchel reveals the secrets behind his craft. Learn how he turned a hobby into a thriving career, why storytelling is at the heart of his work, and his tips for creating scroll-stopping images. Don’t miss this inspiring episode!

    Listen For These Important Moments

    • 04:42 Mitchel Wu's Background and Career Shift
    • 07:14 Discovering Toy Photography
    • 09:15 Building a Career in Toy Photography
    • 15:05 Creative Process and Techniques
    • 23:01 Nostalgia and Emotional Connection
    • 23:36 Client Work and Social Media Campaigns
    • 25:19 Advice for Aspiring Photographers
    • 28:29 Tips for Capturing Great Photos
    • 30:55 Storytelling in Toy Photography
    • 36:10 The Importance of Social Media
    • 38:36 Engagement and Impact in Photography

    Send The Toy Coach Fan Mail!

    Support the show

    Popular Masterclass! How To Make & Sell Your Toy Ideas
    Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
    >> https://learn.thetoycoach.com/masterclass <<

    Show More Show Less
    48 mins
  • #249: 7 Tips To Improve Your Virtual Toy Pitch: Extended
    Dec 11 2024

    Ready to turn your toy ideas into marketable products but feeling lost in the world of virtual pitching? 🚀 Don’t worry, this episode is definitely for you! In this episode of Making It In The Toy Industry, host Azhelle Wade drops all the tips you need to nail your next virtual toy pitch.

    Discover why energy is your secret weapon, how to create an unforgettable sizzle video, and why personalizing your pitch can set you apart. Plus, we’ll discuss common mistakes to avoid, from outdated visuals to poor storytelling, and show you how to create a polished and professional presentation that leaves a lasting impression.

    If you’ve ever wondered how to connect with toy companies virtually, keep your audience engaged, and follow up effectively, this episode is packed with actionable advice to help you succeed. Stay tuned for bonus tips on building relationships and tools to make your pitches stand out. 🎯🎁

    Don’t miss out—hit play and let’s make those toy dreams happen! ✨



    Send The Toy Coach Fan Mail!

    Support the show

    Popular Masterclass! How To Make & Sell Your Toy Ideas
    Your Low-Stress, Start-To-Finish Playful Product Launch In 5 Steps
    >> https://learn.thetoycoach.com/masterclass <<

    Show More Show Less
    46 mins

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