In this episode of Marketing Spark, host Mark Evans talks with Jiaqi Pan, co-founder and CEO of Landbot, an AI-powered platform revolutionizing customer service.

Jiaqi shares Landbot’s journey from a B2C service to a leading B2B SaaS solution.

Topics include recognizing unsustainable business models, effective brand positioning, and balancing AI with human interaction.

Jiaqi offers valuable advice for B2B SaaS entrepreneurs and discusses metrics for measuring AI-driven customer service success.

Tune in for practical insights into leveraging AI, driving leads, and enhancing customer experience.

Connect with Jiaqi on LinkedIn and learn more about Landbot at landbot.io

In this episode of Marketing Spark, Mark Evans interviews Sam Dunning, a content marketing and SEO expert, to dissect the recent leaks about Google's search algorithm and the rise of AI-generated content.

The conversation delves into the implications of these leaks, which reveal the ongoing importance of backlinks and brand relevance despite Google's previous statements.

Sam explains the critical impact of these changes on B2B SaaS companies and shares best practices for staying competitive in this volatile landscape.

They also discuss the future of SEO, emphasizing the shift towards bottom-of-the-funnel content and the diminishing value of top-funnel, AI-overviewed content.

The podcast highlights the importance of understanding high-intent prospects, leveraging detailed customer research, and creating content that genuinely resonates with target audiences.

As AI continues to transform SEO and content marketing, Sam offers practical advice on adapting strategies to maintain visibility and drive leads.

Thanks to this week’s sponsor, Landbot, AI Chatbot Generator for Conversational Experiences.

In the latest episode of Marketing Spark, host Mark Evans sits down with Matt Mireles, CEO and co-founder of Talktastic.

They dive into the transformative impact of AI on content marketing, exploring how generative AI tools like ChatGPT are reshaping the industry.

Matt shares his entrepreneurial journey, from being a paramedic and journalist to founding AI-driven companies.

He discusses Talktastic's innovative new app that transforms rambling speech into polished writing, maintaining the user's authentic voice.

The conversation also delves into the ethical considerations of AI in content creation and the future of AI as a tool for enhancing human communication.

This episode provides valuable insights for marketers on integrating AI effectively while preserving creativity and authenticity.