In this debut episode of Marketing Unlocked, Jessica is joined by experienced enablement professional Nina Sandy. Having recently founded Araña GTM Consulting with colleague (and friend of MEDDICC) Wendy Bissonnette, Nina is dedicated to breaking down silos and encouraging collaboration between Go-To-Market teams. As she says, Go-To-Market encompasses everybody!

Jessica and Nina talk about how MEDDIC as a common language acts as a foundation for GTM collaboration, because it’s not just the sales rep who gets the contract signed who matters, it’s everyone involved at every stage. Everyone in an organization has a role to play in driving success, even if they don’t see it.

Nina's insights will transform the way you think about sales and marketing cooperation. Tune in to learn how to foster a culture of collaboration and elevate your Go-To-Market strategy!

ABOUT NINA SANDY
Nina is co-founder of Araña GTM Consulting and has a wealth of experience in global scaleup and large multi-national Enterprise, Cloud, and SaaS organizations. She has a proven track record in enablement and focuses on achieving the desired results - incorporating innovation, creativity, and a growth-mindset.

ABOUT MARKETING UNLOCKED
Marketing Unlocked, hosted by MEDDICC CMO Jessica Walker, is where marketing meets the wider GTM team, discovering how we can deliver value at all levels. Across three series of discussions, Jessica dives into the good, the bad, and the ugly of MEDDIC, marketing, and beyond.