• Marketing and the Intersection of Traditional Sports and Esports

  • Nov 29 2021
  • Length: Less than 1 minute
  • Podcast

Marketing and the Intersection of Traditional Sports and Esports

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  • Summary

  • Many Black students, especially male students, get into college believing they'll be professional athletes. Unfortunately, the reality is that less than 1% of them will actually get there. However, that doesn't mean they can't work in the sports industry; they can be linked with professional sports through finance, technology, or marketing. Closing the gap between those job opportunities and students is one of the many jobs the National Society of Black Sports Professionals performs in the community. Our guest, Larry Lundy, is here to talk to us about it.  Larry Landy is the President of the Landy Marketing Group (LMG). He has over 20 years of experience working in strategic marketing and sales. Larry is the former Vice President of Advantage Marketing Group; he was the Director of Sports Marketing at Disney, and the President of Dallas All Sports Association for 9 years, from 2001 to 2010.  In this episode, Larry kindly shared bits of his journey of getting into sports, his experience working for Disney's sports division, and how that opportunity opened lots of doors for him. We also talk about the legendary coach Eddie Robinson and how he influenced Larry's life and college sports in general. Larry shared his point of view on the intersections between traditional sports and esports, how they can influence each other, what marketing strategies can be used in both arenas, and much more.  Resources: Lundy Marketing Group website: http://www.lundymarketinggroup.com/ National Society of Black Sports Professionals website: https://blacksportsprofessionals.com/ Follow Larry on LinkedIn: https://www.linkedin.com/in/llundylmg/ or on Twitter: https://twitter.com/lundylmg
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