Marketing vs Sales

By: David Aron and Rob Hamilton
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  • Summary

  • Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
    © 2024 Marketing vs Sales
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Marketing Economics
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Episodes
  • Doctor Dave's Overview of a New Project

    Doctor Dave's Overview of a New Project
    Oct 2 2024

    Doctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up! Welcome to Marketing vs. Sales Season Two! Dave Aron's creative Own Your Origin Story is at the center of this issue. It defines everything we do in Sales and Marketing. Take a listen. Make it ten. And share it!
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    38 mins
  • Marketing vs. Sales: Transitioning to Season Two!!

    Marketing vs. Sales: Transitioning to Season Two!!
    Jul 28 2024

    As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues! Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and sell themselves and take new products to market! Stay tuned for Season Two of Marketing vs. Sales coming soon in October 2024...
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    37 mins
  • Execution Of The Marketing Plan: Step Ten of Marketing Process

    Execution Of The Marketing Plan: Step Ten of Marketing Process
    Jul 14 2024

    Doctor Dave concludes his Marketing Process with the 10th step - Execution. The difference between "Marketing Strategy" and "Go-to-Market Strategy" is discussed with respect to AI... Continuing on to execution, the entire process is skillfully told through story and example. This gives the listener an entire grasp of the idea within a single issue. Marvelous listen!! Tune in!
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    41 mins

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