Mission Driven Business

By: Brian Thompson
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  • Summary

  • Diverse entrepreneurs share their experiences, strength, and hope to help mission-driven businesses thrive. In a series of intimate conversations, attorney and CFP Brian Thompson and his guests provide practical steps to create businesses with impact and profit.
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Leadership Economics
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Episodes
  • The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin

    The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin
    Oct 8 2024

    Brian Thompson chats with nurse-turned-entrepreneur, Jumer Adalin. As a social media expert, Jumer helps fellow nurse entrepreneurs grow their businesses through social media to create both impact and income. On the episode, Jumer shares his journey from ICU nurse to social media superstar. He also offers valuable tips for Instagram marketing and creating content to grow and nurture your own online audience.

    Episode Highlights Mission-driven businesses focus on solving problems.

    As a nurse-by-trade, Jumer likens a mission-driven business to a healthcare team whose common goal is to bring about positive patient outcomes. Similarly, a mission-driven business focuses on solving problems for a specific group of people. In Jumer’s case, that group of people is nurses using social media to grow a business.

    “My mission in my business is to grow their online business without sacrificing their sanity, without burning out because I have been there,” Jumer said on the episode.

    Don’t hide behind the current trend.

    With the rise of content created by artificial intelligence (AI) algorithms, it’s more important than ever to show up as your authentic self online. Jumer encouraged entrepreneurs to share their values, opinions, and personal stories to build genuine connections with the audience.

    “The value of a personal brand has never been higher,” Jumer said. “Authentic content creation comes down to showing your values and telling your audience what you stand for, what you stand against, and that you have an opinion in the online space.”

    Build your audience with a free but valuable resource.

    Offering a free, high-quality resource can provide immediate value to potential clients or customers, while also building your credibility with your audience, according to Jumer. He designed his free resource, the Instagram audit guide, to be an easily implementable checklist with quick wins to showcase his expertise and teaching style.

    “Creating a really valuable education resource has been pivotal in growing my email list and really showcasing my experience,” he said.

    Consistently communicate with your audience.

    Jumer emphasized the importance of consistently communicating with your audience on your platform of choice. While social media is a free, powerful tool to communicate with your audience, Jumer advised entrepreneurs to consider building their own email lists to reach their followers. Unlike social media, an email list is a direct line to your audience.

    “You don’t own Instagram, but you do own your email list,” Jumer said. “Think about the power of directly getting into a person's inbox. That builds the connection right away, and you don’t have any other competition.”

    Resources + Links

    • 28 Instant Content Remedies

    • Jumer Adalin: Website, Instagram

    • Brian Thompson Financial: Website, Newsletter, Podcast

    • Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes

    About Brian and the Mission Driven Business Podcast

    Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

    On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    43 mins
  • The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider

    The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider
    Sep 24 2024
    Brian Thompson chats with Queer Money podcast hosts and Debt Free Guys founders David and John Auten-Schneider. David and John have more than a decade of experience helping the queer community thrive financially through their podcast, website, and emails. On the episode, they discuss the importance of being intentional with how you choose to grow and engage with your audience. They also open up about some setbacks they’ve experienced as entrepreneurs and tips they’ve learned in their decade-long entrepreneurial journey. Episode Highlights Mission-driven businesses have a purpose beyond profit. David and John both define a mission-driven business as one that is focused on a greater purpose than just making a profit. Whether it’s using the income from the business to contribute to a cause or running the business itself to create an impact, mission-driven entrepreneurs know they are putting in the work for a reason higher than just financial success. “What is the motivation behind getting up and putting in the 16-hour days or 60-hour weeks?” David asked. “Everyone should have the right to be able to achieve financial success and be able to have fulfillment with that, but when you have another mission that is contributing to the reason that you get up and do what you do, that is what makes your business a mission-driven business.” For David and John, the mission of Queer Money is to try and improve the financial security of the LGBTQ+ community. “The stronger we are as individuals, including our financial strength, the stronger we are as a community, and the more time, money, and resources we have to be able to protect and fight for our rights,” John said. Build your audience before your product. Before David and John started their Debt Free Guys brand, they wanted to write a book but were told by agents that they first needed to build an audience. They launched the Debt Free Guys blog as a way to share smart debt management advice while also growing an audience. In doing so, they realized the need for LGBTQ+ voices in the personal finance community, which in turn led to the Queer Money podcast. “‘Build it, and they will come’ only works in the movies,” David said. “You will not survive if you create a product and you don’t have a built-in audience who has a desire and need for it.” Don’t forget to create an email list. In the fast-paced world of modern entrepreneurship, it’s easy to get distracted by new opportunities or social media trends as a way to grow a business. Unfortunately, success on most platforms is determined by the current algorithm and chasing success on every platform is a losing game. “There are so many shiny disco balls to go at,” David said. “Find out what you can do to stay in the center of your world, or your business is going to look like a scribbly mess because you keep chasing after everybody else’s center of the world instead of your own.” David and John recommend focusing on one or two platforms that connect with your mission and your audience. They also tout building a good, old-fashioned email list as a consistent and reliable way to reach your audience. “What has consistently been a great money driver for most folks over the greatest duration has been growing your email list,” John added. “I would suggest that anybody who’s going to go down the virtual business path focus as much energy and attention on growing your email list. That’s your list. You can take that list anywhere.” Resources + Links Queer Money Podcast Episode 11: 4 Keys to Winning the Midlife Career Change Queer Money Podcast Episode 31: 3 Surprises, 3 Ah-has, and an Awesome Money Quote Queer Money Podcast: Website, Instagram, Apple Podcasts, Spotify, YouTube Debt Free Guys: Website, Instagram, Facebook, LinkedIn, X, Pinterest Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    45 mins
  • The Mission Driven Business Podcast Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne Parker

    The Mission Driven Business Podcast Episode 83: Braving Discomfort to Live Your Purpose with Channyn Lynne Parker
    Sep 10 2024
    Brian Thompson chats with human rights advocate and Brave Space Alliance CEO Channyn Lynne Parker. Channyn is a public speaker whose accolades include the inaugural Trans100 award, Henrietta Lacks award, and Equality Illinois Freedom Award. As CEO of Brave Space Alliance, Channyn shepherds the first Black-led, trans-led TLGBQ+ center on the south side of Chicago. On the episode, Channyn shares her journey to becoming the CEO of Brave Space Alliance and the significance of finding alignment in life. She also reveals why the nursery rhyme “Row, Row, Row Your Boat” is deeper than you might think. Episode Highlights Mission-driven businesses are laser-focused. According to Channyn, a mission-driven business is focused on what it does best. For Brave Space Alliance, that means meeting the needs of Black TLGBQ+ individuals through the four pillars of dignity: health, housing, food, and identity. “A mission-driven business is one that is laser-focused on what we do well: to provide our constituents the greatest impact in the area of their interests and needs,” Channyn said. “Above all, we give people a safe space to be in -- or a brave space to be in, if you will.” Brave discomfort to live your purpose. When Channyn was tasked with the role of CEO of Brave Space Alliance, she initially felt like the lead of the 1980s film Gloria in which a cantankerous woman gets stuck with a young kid and has to unexpectedly take on the role of the mother. While she described the transition to CEO as “jolting” and “averse,” she has grown to love the job and the responsibility. “I love comfort, and I believe that humans are comfort-seeking machines,” Channyn said. “None of us want to be jarred out of our comfort zones, but the reality is that unless we seek or welcome challenges, we will stagnate, we will atrophy, and we will not live out the thing that we are meant to contribute to the world.” Profit can include time, talent, and treasure. Running a business, even a nonprofit like Brave Space Alliance, requires money. But Channyn reminded listeners that profit can come in non-monetary forms, too. “When I think about the intangibles of profit, it is your stakeholder satisfaction and community impact,” Channyn said. “But also I think about the gifts of time, talent, and treasure, so all of your stakeholders who believe in your mission feel they’re able to contribute to the sustainability of the mission.” Live life gently and authentically. Channyn believes there is a gap in the world that every one of us has been brought here to fill if we can become acutely and unapologetically aware of who we are and what it is we want to be. And if you don’t believe her, just listen to the song “Row, Row, Row Your Boat.” “The deepest song ever is ‘Row, Row, Row Your Boat,’” Channyn said. “Rowing is living, right? The stream is life, and gently means you’re not fighting against who you are. We’re meant to live this vessel gently as we flow down the stream of life.” Resources + Links Brave Space Alliance: Website, Instagram, Facebook, X, TikTok Channyn Lynne Parker: LinkedIn Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    45 mins

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