Lisa Larter has a strategic marketing firm, providing consulting services around strategy and business advisement. Like many entrepreneurs, Lisa started off thinking she had to do everything herself. In this episode, she shares the wisdom she’s gained from using her growth mindset to gain continual business success.

Here’s some of what you’ll learn in this episode:

• The role of an entrepreneur in their business.
• The way in which Lisa’s background in retail helped her with marketing.
• The importance for entrepreneurs of understanding cash flow.
• How to make sure you’re prepared to pay taxes.
• What let Lisa know that her business idea “had legs.”
• The wisdom Lisa would impart to her past self.
• The variety of benefits Lisa has gotten as a member of the Strategic Coach® entrepreneurial community.

Show Notes:

The entrepreneur’s main capability is vision.

There are many talented people who don’t have a purpose or a vision for using their talents.

A lot of people understand sales and profit, but they don't understand cash flow and the timing and movement of money.

Meet as many of the right people as you can that you want to do business with.

People should aim to have a baseline—a certain amount of cash they want to carry in their business—and do whatever they can to avoid going below that number.

Entrepreneurs want freedom in their lives. And money buys you freedom.

Every entrepreneur needs some type of mentor, coach, or advisor that they can talk to when they have difficult things going on.

You will cap your potential if you don't learn how to lead and build a team.

If you’re entrepreneurial and you have a dream, it doesn't matter what your background or education is.

Resources:

Who Not How

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Self-Managing Company by Dan Sullivan

Judi Paré is a real estate developer dedicated to building affordable homes. When Judi began her entrepreneurial journey, she didn’t know what boundaries to set in order to maximize her productivity. In this episode, Judi shares some of the changes she’s made, and the business success and growth she’s achieved as a result.

Here’s some of what you’ll learn in this episode:

• How Judi learned to separate the roles of employee and family member.
• How The Strategic Coach® Program helped Judi with restructuring and reordering her business.
• The importance of setting boundaries and sticking to them.
• How Judi responds to feeling overwhelmed.
• The many ways Judi has ensured her business can give back to the community—and why.
• Why Strategic Coach® works for entrepreneurs with continuous growth mindsets.

Show Notes:

There is massive a shortage of homes across Canada, especially affordable homes.

Strategic Coach takes a resource called an entrepreneur from a lower level of productivity to a higher level of productivity.

In order to grow the company, you have to free up the entrepreneur.

In most cases, when an entrepreneur is stuck, they’re approaching their role as though they work for a corporation.

It's important to step away from your business because when you come back, you're able to be so much more productive.

The important ideas that come out of Strategic Coach workshops don’t necessarily all happen in the workshop room.

You’re never too old to learn.

Right now, in Hamilton alone, there are up to 8,000 people waiting for suitable housing.

People want to live where they work and people want to buy homes where they work.

Resources:

Unique Ability®

Book: Who Not How by Dan Sullivan and Dr. Benjamin Hardy

Blog: What Free Days Are, And How To Know When You Need Them

Blog: The 4 Freedoms That Motivate Successful Entrepreneurs

Plentitude

Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they’re teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences.

Here’s some of what you’ll learn in this episode:

• Solutions that mean no more cold calls or door-to-door sales.
• The purpose of advertising.
• How advertising can be used to help people.
• The difference between marketing and sales.
• Why selling has gotten a bad name.
• What’s changed since Dan founded The Strategic Coach® Program 35 years ago.
• Why direct mail is still the greatest form of marketing in the world.

Show Notes:

Everyone who has a business is going to have to do marketing and selling.

One elegant idea is worth more than 1,000 semi-good ideas.

Perfect has become the enemy of good.

Anything you put in front of somebody is marketing.

Only the hungriest fish snap at the crappiest bait.

Once you figure out marketing, it's the ultimate leverage.

Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you.

Once you figure out a marketing algorithm, it works again and again.

You can create control in your future if you learn how to put a message out there that causes people to want to give you money.

There are businesses that die of starvation, and there are businesses that die of indigestion.

The average person receives between 5,000 and 24,000 advertising messages daily.

Part of sales is just connecting with someone.

People don't buy from you because they understand what you do. People buy from you because they feel understood.

Dan’s definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result.

Resources:

I Love Marketing podcast

10xTalk podcast

American Happiness podcast

Cloudlandia podcast

HYPNO-TI$ING by Mark Young

Video: “Is Selling Evil?” by Joe Polish

Who Not How by Dan Sullivan and Dr. Ben Hardy

The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy

10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy

Strategic Coach®

Mark Young

Jekyll + Hyde Labs

Dean Jackson

The 8 Profit Activators

Joe Polish

Genius Recovery

What’s Your Cleator?

Up until six or seven years ago, Nikki Fraser’s career consisted of working in large banks. Now, she’s an entrepreneur. Nikki and her husband, Dan, run a company called NextKey Services that provides small and medium-sized businesses with all of their outsourced finance needs. In this episode, Nikki shares what’s allowed her to make the biggest impact she can as an entrepreneur while having the personal life she wants.

Here’s some of what you’ll learn in this episode:

• What inspired Nikki’s decision to leave corporate America.
• How The Strategic Coach® Program has been fundamental in the growth of Nikki and Dan’s business.
• Some of the business lessons Nikki has learned on her journey.
• Why Nikki and Dan don’t take it for granted that they’re able to work together.
• How to end up in a place where you're really focused on what you do best.
• Why corporate America can never produce the best product or the best service.
• What it’s like attending Strategic Coach® workshops as a couple.

Show Notes:

If something is going to be successful, it requires total commitment.

You have to be committed before you have the capability. And that requires courage.

Corporate America, as most people experience it, is not for entrepreneurs.

Entrepreneurism means that you're using your own Unique Ability® to create Unique Teamwork that produces really unusual value.

It's important to be okay with not having all the answers.

It’s okay if something you try out doesn’t work. Keep trying.

Finance isn’t a compliance; it's something entrepreneurs or business owners can use as a strategic asset in their business to grow and transform.

You can pass on wealth to your kids, but passing on the right mindset is more important because then they can retain the wealth or even build their own.

It’s important to have time to turn off.

Being in a safe space with supportive, encouraging, like-minded individuals really gives you more confidence.

As you keep using a Strategic Coach thinking tool, it gets easier and easier.

Resources:

The 4 C’s Formula by Dan Sullivan

Article: The 4 Freedoms That Motivate Successful Entrepreneurs

Unique Ability

Who Not How by Dan Sullivan and Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Ann and Sunny Sheu are not only life partners, they’re partners on their entrepreneurial journeys. With their business, Mpowered Families, they help high-achieving entrepreneurial couples to be as intentional about their family lives as they are about their business lives. In this episode, Ann and Sunny share what it’s like to be in business with the person you’re married to, how they apply business lessons to their personal lives, and the benefits they get from business coaches and fellow members in The Strategic Coach® Program.

Here’s some of what you’ll learn in this episode:

• How Strategic Coach® workshops are like a clarity break for Ann and Sunny.
• Where Ann and Sunny’s work overlaps, and where it doesn’t.
• How Mpowered Families workshops have immediate impact on families.
• What led Sunny to stop being a slave to the business.
• How improving your personal life and improving your business life feed each other.
• The danger of trying to be what you think people expect.
• Why being a Strategic Coach member is really about the mindset shifts.

Show Notes:

If you want to change your behavior, you first have to change your mindset.

Many entrepreneurs don’t create the time and space to do for their families what they do for their businesses.

Your family is the most important team in your life.

When your family life is strong, then you have the space to give your all to your business.

To build a great family life, you have to first do the work on yourself.

What often happens in families is that people bring a very diluted version of themselves to the table.

If you can’t clearly articulate what you want out of life, you won’t know how to ask for what you want.

Once you're clear about who you are individually, you and your partner can come together and create a shared vision.

It’s not always easy for a couple to have an aligned vision for their family, but there are always commonalities.

Very rarely do people think a decade ahead for their personal lives.

Resources:

Unique Ability®

Article: “What Free Days Are And How To Know When You Need Them”

Article: “The 4 Freedoms That Motivate Successful Entrepreneurs”

Article: “The Importance Of Collaboration In Business: Leveraging Who Not How”

mpoweredfamilies.com

Ann Sheu on LinkedIn

Sunny Sheu on LinkedIn

From the age of 12, Molly Thompson knew she was different. She looked at the world differently and thought about the world differently, too, and it caused no shortage of problems. Now, she is the CEO of Perrysburg Energy Solutions, a company providing organizations—and communities—with compelling, mission-driven energy solutions. In this episode, Molly shares how she learned to embrace her uniqueness, the driving force behind her business success, and how her current project became a massive community collaboration. She also reveals how, through Strategic CoachⓇ tools and community, she learned to trust her intuition, think 10x instead of being limited by self-doubt, and turn perceived obstacles into opportunities. Tune in to learn more about embracing individuality and staying true to your vision as an entrepreneur!

Here’s some of what you’ll learn in this episode:

• How Molly recognized her entrepreneurial mindset from a young age of 12 and saw the world differently.
• Her early entrepreneurial ventures, like co-authoring a book and developing a TV show.
• How she overcame challenges as an entrepreneur who didn't fit traditional corporate molds.
• Her experience being diagnosed with ADHD and how she strategically leveraged it.
• How she used tools from Strategic Coach to understand her unique brain wiring and thought processes.
• What makes for a transformational experience for a customer.
• What happens when an entrepreneur gets bored.
• How Molly took her commercial lighting business to the next level with a visionary solar project.
• Her innovative approach to collaborating with multiple stakeholders across sectors.

Show Notes:

Molly knew from age 12 that she was an entrepreneur at heart, seeing the world differently than others.

Successful entrepreneurs often have a sense of being different or not fitting into traditional molds from a young age.

This early recognition of their distinctiveness can be a driving force behind their entrepreneurial endeavors.

It also helps them develop unique capabilities very early in life— and often makes them unemployable as a result.

Young people are often pressured to conform and be like everybody else, but successful entrepreneurs learn to tune out the noise.

The biggest danger for an entrepreneur is boredom.

An ideal is like the horizon: you can never reach it.

It's a lot easier to ask for a million dollars than it is to ask for $200,000.

There’s value in taking a step back and thinking about things.

Obstacles are simply opportunities for growth and transformation.

Resources:

Book: I Am Diva!: Every Woman's Guide to Outrageous Living, by Molly Thompson, Elena Bates, Maureen O’Crean, and Carilyn Vaile

Book: The Gap and the Gain, by Ben Hardy and Dan Sullivan

Book: 10x Is Easier Than 2x, by Ben Hardy and Dan Sullivan

The Strategic CoachⓇ Signature Program

Glass City River Wall

Greg Griffith has been in risk management and risk control for 38 years. For the past 11 years, he’s been a member of The Strategic Coach® Program, an experience he’s found “life changing and game changing.” In this episode, Greg shares some of the invaluable wisdom he’s gained from Strategic Coach® and why his entrepreneurial life is easier now.

Here’s some of what you’ll learn in this episode:

• The Strategic Coach thinking tool for getting instant focus on something that's important to you.
• How Greg figured out he could help people dealing with risk.
• The interview with business coach Dan Sullivan that led Greg to Strategic Coach.
• The importance of Strategic Coach clients’ life partners embracing Strategic Coach tools.

Show Notes:

Entrepreneurs need to have a life partner who gives them total support for what they’re doing in their entrepreneurial life.

For some entrepreneurs, the easy part of their lives is the day at work, and the tough part is the night at home.

An entrepreneur’s best relationship has to be the one that they have committed themselves to for an entire lifetime.

Trying to go through Strategic Coach when the person you're in a relationship with isn't buying into the Program can be a struggle.

The approach in Strategic Coach is that your entrepreneurial life is your entire life.

Only about 5% of the working population ever has the commitment and courage to go out and face the marketplace straight on.

If entrepreneurs don’t succeed, they don’t eat.

Before seeking a partner, get your thinking straight on what makes someone a person you want to be in a relationship with.

Resources:

The Team+ Programs

The Impact Filter™

Article: “What Free Days Are And How To Know When You Need Them”

Your Life As A Strategy Circle by Dan Sullivan

Thinking About Your Thinking by Dan Sullivan

The Unique EDGE® Program for 18- to 24-year olds

Article: “The 4 Freedoms That Motivate Successful Entrepreneurs”

Deep D.O.S. Innovation by Dan Sullivan

Ken Robinson had a certain idea about how to be a more valuable financial planner than most. And when he couldn’t find anyone to hire him to do it, he created his own opportunity. In this episode, Ken shares the business lessons and entrepreneur ideas that led him to his success in holistic financial planning, and what’s allowed him to bring the greatest value he can to the right type of clients.

Here’s some of what you’ll learn in this episode:

• Why Ken decided he had to become an entrepreneur.
• Which Strategic Coach® thinking tool Ken has framed in his office.
• How Ken is transitioning to just focusing on what he loves doing.
• What holistic financial planning entails.
• How Ken’s path forward became crystal clear to him.
• Why Ken plans to keep going to Strategic Coach workshops as long as he can.

Show Notes:

The educational system was designed to make you well-rounded, which means you divide your efforts instead of focusing exclusively on what you like doing and what you’re great at.

It’s possible to get somewhere even if you don’t know what the map looks like.

Your next step requires you to do things you don't know how to do yet.

There are always going to be ups and downs in the economy.

When you get rid of the clients that are a bad fit, you have more energy for your other clients.

An entrepreneur can outsource the assembly of their team.

It’s okay for you to want to improve your experience as an entrepreneur.

You don’t need an advanced degree to understand Strategic Coach thinking tools.

It takes insight to say, “Let's not make this any more complicated than it needs to be.”

Resources:

Unique AbilityⓇ

The Four C’s Formula by Dan Sullivan

Article: The Four Freedoms That Motivate Successful Entrepreneurs

The Gap and the Gain by Dan Sullivan and Ben Hardy