Excuse the toddler screaming in the background.

I went live on Instagram to give my hot take on:

• how weirdly easy it is to message "famous" people and have them just respond to you
• common pitfalls in deciding whom to pitch to
• whom a lot of people overlook... but should be pitching to

Listen and find out what I've got to say!

Register for the brilliant one-time class Cold Pitch Magic, co-taught by Sam Garcia and yours truly. We'll teach you how to open unlikely doors and create seemingly-impossible opportunities for yourself... for the rest of your life.

I'm getting together with my friend Sam Garcia to teach you how in a class called Cold Pitch Magic, on June 20th.

I thought I wanted to do this because I want people to fast-track their business growth, because cold pitching -- when done respectfully -- is one hell of a tool.

But... I changed my mind.

Listen to find out why.

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If this intrigues, sign up for Cold Pitch Magic. It's happening June 20th, and costs $45.

More details and sign-up info HERE.

I read one of my clients' copy... and it made my jaw drop all the way to the floor.

I had a hard time picking it back up.

I asked her to read the post and record it, so I can share it on my podcast.

Then I invited her to have a chat about it with me, and it ended up being one of the most fun and deep conversations I've had in a while.

We talked about what it means to break the rules in copywriting, how to share your vulnerable shit in a way that’s actually useful for people, how to set boundaries online, and how to have more enjoyable conversations with people you actually want to talk to.

Deeply good stuff.

Have a listen.

P.S. -- Follow Sabrina and her amazing brain on Instagram. Here's a link to the rest of her stuff, too.

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I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.