Are you making the most of your Google My Business profile? In this episode, I dive into why setting up and optimising your Google My Business account is an absolute must for small businesses in 2023. With tight budgets and limited marketing resources, this free tool can drive big results without draining your funds. But how do you ensure you're using it effectively?

In this episode, I share practical tips and expert insights on crafting a standout Google My Business. From meticulously filling in every detail to strategically incorporating the right keywords, I explore how you can enhance your visibility, attract leads, and convert clicks into customers. I also explain the significance of posting regular content and utilising visuals effectively to set your business apart, and reveal the secrets behind managing customer reviews to bolster your credibility.

Nauti Nerds is produced and managed by Urban Podcasts.

Are you making digital marketing mistakes that could cost your business in 2024?

In this episode, I uncover the top five mistakes companies often make when building their online presence—and how to avoid them.

From ignoring SEO to neglecting mobile optimisation, these missteps can seriously hinder your growth. I break down each mistake, offering practical tips to help you refine your strategy, enhance website visibility, and keep your brand on track. Whether it’s data analytics, branding consistency, or defining your target audience, I share how to turn these common challenges into opportunities for success.

Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever wonder if your workspace could help you stay healthier and more productive?

In this episode, I share my journey of transforming my work setup with a standing desk and treadmill—and how it's completely changed the way I approach my day.

What started as a curiosity during a client call soon became a game-changer for my productivity and well-being. From improving my posture and focus to increasing my step count and overall energy, I dive into the practical benefits of integrating movement into a desk-bound lifestyle.

Whether you're hesitant or ready to take the plunge, I share how to ease into a more active, engaged workday without sacrificing comfort.

Nauti Nerds is produced and managed by Urban Podcasts.

Does pouring more money into your marketing budget really guarantee more leads and conversions?

In this episode, I challenge that common belief and explore a smarter, data-driven approach to advertising that avoids burning cash on ineffective campaigns.

I dive into a methodical process that uses strategic testing across platforms like Google Ads, Reddit, Meta, YouTube, and TikTok to pinpoint where your audience really engages. Instead of throwing your entire budget at multiple channels, I share why starting small and testing ads is the key to unlocking what works—without wasting resources.

Through case studies and real-world examples, I share the risks of scaling too quickly and the dangers of audience overexposure.

Nauti Nerds is produced and managed by Urban Podcasts.

Are negative reviews really the business nightmare they seem to be, or could they be hidden opportunities in disguise? In this episode, I flip the script on the common belief that negative feedback is detrimental, revealing how it can actually benefit your business.

Through personal stories and real-world examples, I share the powerful impact of reviews—both good and bad—on public perception. I share a pivotal moment from three years ago when a disappointing client experience led to a negative review that initially shook me. But with guidance from a PR expert, I learned that the way you respond to criticism can be more influential than the review itself.

I challenge the idea that a perfect rating is necessary for success, suggesting instead that authenticity in both positive and negative reviews builds trust and discuss creative ways to handle absurd complaints and the importance of engaging with every piece of feedback, no matter how harsh.

The key takeaway? Every review is a chance to improve, clarify, and connect with your audience. By responding thoughtfully and embracing both praise and criticism, you can transform potential setbacks into stepping stones for business growth.

Nauti Nerds is produced and managed by Urban Podcasts.

Over the past month, I’ve spoken with several builders who’ve all expressed frustration with lead generation. They heavily rely on platforms like Checkatrade while neglecting the potential of their own digital presence.

In this episode, I delve into a critical issue that holds many tradespeople back: the lack of a personal website. I explore why relying solely on lead generation services can be a costly mistake. Many tradesmen become comfortable with Facebook pages and Checkatrade profiles, but without a dedicated website, they miss out on a vital tool for growth. A personal website offers control, scalability, and a stronger brand presence—advantages that far outweigh the costs. I also address misconceptions about website costs and emphasise how a well-built site can generate a steady stream of high-quality clients.

For tradespeople, your website isn’t just another tool; it’s your digital storefront. It’s where you showcase your best work, build trust, and grow your business on your terms.

Nauti Nerds is produced and managed by Urban Podcasts.

Have you ever wondered how a simple ring could revolutionise your health?

In this episode of Nauti Nerds, I reveal how the Oura Ring has become a game-changer in my wellness routine. I'll share why it’s more than just a fitness tracker—it's a powerful tool that’s reshaped how I approach everything from sleep to daily activity.

I explore the Oura Ring's standout features, like its ultra-precise step tracking, which has made me rethink my nights, and how the ring's seamless integration with fitness platforms has supercharged my workouts.

I'll also discuss how lifestyle tagging has made me more aware of the small choices that add up to significant changes. And let’s not forget the style factor: this sleek, minimalist ring is as beautiful as it is functional.

If you’re seeking optimal health, the Oura Ring could be the key to unlocking your best self.

Nauti Nerds is produced and managed by Urban Podcasts.

Can writing blogs skyrocket your Google ranking?

In this episode of Nauti Nerds, I debunk some common myths and set the record straight: Can consistent blogging elevate your website to Google's first page? Spoiler alert: It is a little more complex than you might think. While fresh, relevant content is a cornerstone of SEO, I explain why it takes more than posting blogs to achieve top rankings.

I also share how diverse keywords can attract different user intents, making your content a magnet for varied audiences.

Nauti Nerds is produced and managed by Urban Podcasts.