• Networking and Marketing Made Simple

  • By: Scott Aaron
  • Podcast

Networking and Marketing Made Simple

By: Scott Aaron
  • Summary

  • This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
    Scott Aaron
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Episodes
  • What To Look Out For When Hiring A LinkedIn Coach or Consultant
    Dec 23 2024

    LinkedIn is a powerful platform, but hiring the right coach or consultant to help you maximize its potential can make all the difference.


    Before you invest your time and money, make sure you’re evaluating them based on these TWO key factors:


    1️⃣ Personal Recommendations:


    🔍 How many recommendations do they have on their profile?


    🔍 How recent are those recommendations?


    If someone is great at what they teach, their clients will sing their praises.


    If the profile looks sparse, it might be a red flag.


    A coach who can't showcase results for others may struggle to deliver results for you.


    2️⃣ Their Content:


    🔍 Are they practicing what they preach?


    🔍 Do they post valuable, actionable, and relevant insights about LinkedIn?


    A great LinkedIn coach should not only talk the talk but walk the walk.


    If they’re not actively demonstrating their expertise through engaging and educational content, how can you trust they’ll teach you to succeed?


    👉 Bottom line: A strong LinkedIn coach should have proof of success and live by the principles they teach.


    Do your homework before you hire, and you’ll set yourself up for LinkedIn success!


    Don't forget to click below to take my free 2 Minute LinkedIn Assessement called, The LinkedIn Scorecard:

    https://www.magpaiassessments.com/4124/0

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    16 mins
  • Holistic Leadership Coaching: Transforming Executives with Dr. Christopher Larsen
    Dec 19 2024

    Christopher Larsen, author, coach, mentor, and public speaker, combines extensive executive expertise with a Ph.D. in Holistic Life Coaching to guide high-level professionals, including directors, VPs, and C-suite executives.


    Specializing in transformative growth and leadership development, he designs his programs to meet each leader's unique challenges and goals, incorporating principles of holistic living.


    As an ordained minister certified in Master Holistic Life Coaching (CHLP), Neuro-Linguistic Programming (NLP), and Kundalini Reiki Energy Healing, Christopher integrates professional acumen with holistic and spiritual insights for a comprehensive coaching experience.


    Connect with Chris here:

    www.knowledgegain.com


    Take my FREE LinkedIn Scorecard Assessement here:

    https://www.magpaiassessments.com/4124/0

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    31 mins
  • Never Automate These 2 Things on LinkedIn
    Dec 16 2024

    LinkedIn is a platform for building real, authentic relationships.


    While automation can save time, there are two things you should never automate if you want to stand out and make genuine connections.


    Here’s the truth:


    If you don’t know the person, skip the note and just hit “Send.”


    A blank request often feels more natural than a generic or overly formal note.


    However, if you’re going to add a note, make sure it’s in one of these situations:


    • You know the person in real life.
    • You were referred to connect with them by someone else.
    • You met them at a networking event, or online event, read their book, or listened to their podcast.

    In these cases, your note should briefly reference your connection point and why you’re reaching out.


    Keep it short, personal, and relevant.


    When reaching out to someone on LinkedIn, ditch the templates and focus on building rapport. Here’s a simple structure to follow:


    • Start with a relaxed opener: Begin with something conversational and warm.
    • Create a bridge of commonality: Mention something that connects you, like shared interests, experiences, or mutual connections.
    • End with a specific call to action: Be clear about what you’re asking for, such as setting a time to connect or exploring mutual opportunities.

    For example, instead of diving into a pitch, try something like:
    "Hi [Name], I noticed we both [commonality]. I’d love to connect and hear your thoughts on [topic]. When would be a good time to chat?"


    Personalized messaging shows you care about the relationship, not just the transaction.


    By staying authentic and human with your connection requests and messages, you’ll stand out and build stronger, more meaningful relationships on LinkedIn.


    Don't forget to take my free 2-minute LinkedIn Scorecard Assessment by clicking the link below:

    https://www.magpaiassessments.com/4124/0

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    11 mins

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