In this episode of the Next Gen Strategies podcast, Grant Covault and Tyler Davis discuss the evolving landscape of marketing and sales, emphasizing the importance of building referral partnerships over traditional direct marketing methods. They highlight how consumer behavior has shifted, making direct sales calls and ads less effective. Instead, leveraging partnerships with trusted businesses can provide more effective access to potential customers. They also explore the benefits of niching down and ensuring cultural alignment with partners. The conversation underscores the value of genuine relationships and strategic networking, offering modern strategies for family-owned small businesses to grow.

In this episode of the "Next Gen Strategies Podcast," Grant Covault and Tyler Davis discuss the critical role of accounting software for small and family-owned businesses. They focus on the challenges of using QuickBooks, emphasizing the importance of proper bookkeeping practices. Tyler advocates for QuickBooks Online due to its extensive support and resources but warns against relying solely on one software for all business needs. They explore integrating specialized software for specific functions while maintaining QuickBooks as the core tool. The episode also touches on the limitations of QuickBooks and the potential need for more complex ERP systems as businesses grow.

In this episode of the "Next Gen Strategies Podcast," Grant Covault and Tyler Davis explore the transformative power of video tools like Loom and Vidyard in business contexts, focusing on training, sales, and marketing. They discuss how these tools can enhance communication and learning by recording screen activities with personal commentary. Key applications include creating reusable training materials, personalizing sales outreach, and delivering engaging proposals. The episode emphasizes the effectiveness of combining audio and visual elements to improve understanding and retention, ultimately helping businesses stand out in a competitive market.

Vidyard | https://www.vidyard.com/screen-recording/?sfc=7014O000001BbRDQA0&utm_source=google-ads&utm_medium=cpc&utm_campaign=Branded_Vidyard&utm_content=Brand_Vidyard&utm_term=vidyard_b&gad_source=1&gclid=Cj0KCQjw3vO3BhCqARIsAEWblcAv6Ors-w6cDbMqBbwjTAcaB-e1FJy8q9zZDiQ7jhkN4O48HOfDcy4aAhY8EALw_wcB

Loom | https://www.loom.com/home

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