I am thrilled to be joined by Laura Geller on this episode Camera Ready & Abel discussing the wise words of her father: Nothing Appears As It Seems.

Translation: There's always more to the story than meets the eye. Don't compare and despair.

Laura is the legendary founder of Laura Geller Beauty. Laura began her career as a makeup artist, often working on TV and with Broadway actors before launching her hugely successful makeup line on QVC in 1997.

Key takeaways:

• Do your homework!
• Know and observe all your competitors
• Identify what is different about you AND/OR your product
• Do a soft launch on social media to gain Proof of Concept
• Mind your own business: Know and understand the financing backend and frontend
• Find a mentor
• Talk to your audience/customer where they are
• Innovate, don't imitate
• Create opportunities by joining professional organizations

Laura is a member of Forbes 50 over 50 and QVC's 50 and Fabulous - a testament to her great success - but as she’ll remind you, her success did not come overnight. Laura's resilience and ability to weather the storms along the way have helped give her profound appreciation for her success.

Laura delivers a masterclass in playing the long game, and most importantly, YOUR long game.

Visit www.laurageller.com for more information about Laura’s products and follow her on Instagram at @lauragellerbeauty and @aurajgeller.

Full disclosure: I wear Laura's products every day <3