Episodes

  • #714: The Minimum Viable Course: How To Create Your Online Course NOW & Build It Over Time

    #714: The Minimum Viable Course: How To Create Your Online Course NOW & Build It Over Time
    Sep 12 2024
    Structuring your course content to scale, refining after your first launch, and starting your digital course journey today! So, I've had the same digital course since 2019, and even though it looks pretty different today than it did back then, it still has the same foundation. My friend, we all have to start somewhere! And your course will also improve with time, but it can only evolve if you take that first step. If you've been daydreaming about creating your very first digital course but feel overwhelmed by the idea, this episode is for you! You don't need to make a huge, complex course to launch. In fact, I encourage you to embrace the idea of “just start” so you can create your digital course right now and build it over time! Today, I share my formula to help you decide on your digital course topic, show you how to design your modules for expansion, and share my top strategies for improving your course after the initial launch. Every moment you spend doubting yourself and thinking “I'm not ready” could have been spent sharing your brilliant knowledge with your future students! The time is NOW to create a course that scales in value (and price!) as you refine and expand it. In this episode, you’ll hear: (4:02) My simple formula to identify your digital course topic (7:28) Tips for outlining the content in your digital course modules (11:14) How to structure your course for easy expansion over time (13:47) Strategies for improving your course after that initial launch (16:32) Advice for pricing your course in alignment to the growing course value (18:29) Proof that starting with a small launch is better than not starting at all Listen in and take that first step towards becoming a digital course creator today! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    32 mins
  • #713: Digital Course Doubt: Do I Know How to Teach My Content?

    #713: Digital Course Doubt: Do I Know How to Teach My Content?
    Sep 10 2024
    My favorite strategies for teaching high quality content in the quickest, most effective way possible (using the information you already know!) Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Focus on quality over quantity when building your digital course! Hear my strategies for teaching top-notch content in the easiest, fastest way possible. Today, you’ll learn: (6:21) Why you need to focus on the quality of your digital course and NOT the quantity (9:23) The quickest and easiest strategies for making great content (12:52) Tips for using existing tools and knowledge to create your digital course (16:25) How my fabulous student used only what she already had and still delivered incredible value through her digital course Listen and start building a concise, focused digital course that your audience will love! Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Digital Course Academy Hustle Humbly podcast Follow Hayley instagram.com/yogasportscience yogasportscience.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    24 mins
  • #712: Dealing with Disaster in Italy: 4 Ways I’m Transforming my Customer Support Strategy After an Overseas Ordeal

    #712: Dealing with Disaster in Italy: 4 Ways I’m Transforming my Customer Support Strategy After an Overseas Ordeal
    Sep 5 2024
    Why customer service is the key to building lasting relationships, turning first-time customers into raving fans, and scaling your business to the next level. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Great customer service is the key to growing your business! Hear my tips for creating a customer service experience that keeps your clients coming back. Today, I cover: (3:01) The quick backstory of our customer service nightmare in Italy (8:28) Why you should always acknowledge and validate your customer’s feelings (11:13) The importance of providing clear next steps to your customers (13:17) Tips for maintaining proactive follow-ups (15:29) How to turn a negative experience into a positive one with a “surprise and delight” (17:35) What you should include in your customer service playbook (21:40) Using customer feedback to grow your business Listen in because while your marketing brings them in, exceptional service keeps them coming back, my friend! Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    33 mins
  • #711: Digital Course Doubt: Is It Too Much Money?

    #711: Digital Course Doubt: Is It Too Much Money?
    Sep 3 2024
    Proof that it’s possible to launch your digital course without buying fancy tools, breaking the bank, or feeling overwhelmed. Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp! Launch your digital course without breaking the bank! Hear my top strategies for building your online business at a low-cost with tools you already have. Today, I reveal: (8:13) My top tips for building your course with tools you already have (11:13) Why a digital course is an investment in your future (13:01) Strategies for starting small to test the waters of running an online business (15:33) How my inspirational student went from scared and skeptical to six-figures and thriving! Listen in and stop letting the fear hold you back from living the freedom-filled life of your dreams! Resources Mentioned in the Episode Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp! #705: Digital Course Doubt: Is My Email List Too Small? #707: Digital Course Doubt: Do I Have Enough Time? #709: Digital Course Doubt: Do I Have the Right Experience? Digital Course Academy Zoom Jenna Kutcher Julie Solomon Canva membership.io Follow Masha Money Magnet Mama podcast instagram.com/moneymagnetmama mashagoins.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    26 mins
  • #710: How to Deliver a Digital Course Your Audience REALLY Wants

    #710: How to Deliver a Digital Course Your Audience REALLY Wants
    Aug 29 2024
    Creating a digital course your audience will actually engage with, get your students into action, and transform lives. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students. In this episode, I share: (4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience (8:58) Incredible student examples on the value of getting to know your ideal client (16:04) Why course calls will take your pre-launch to the next level (18:40) The best tool to help you validate your course (21:13) My content framework that encourages my students to apply what they learn (26:39) How to show up as a passionate professional every day (33:30) The exciting changes we’re making to Digital Course Academy this year Listen in and use this ChatGPT prompt to help you validate your digital course! “Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?” Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! #280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull #379: Cure Writer’s Block: The Content Structure My Team Swears By Digital Course Academy Zoom Seth Godin Leila Hormozi Karen Oliver’s From Lease to Launch Digital Course Jennifer’s When Being Hot Ain’t Cool No More Digital Course Breastfeeding Basics by Arlie Hastings Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    45 mins
  • BONUS: How To Run A Business That's Tailor Made For You with Astrologist & AstroTwin, Ophira Edut

    BONUS: How To Run A Business That's Tailor Made For You with Astrologist & AstroTwin, Ophira Edut
    Aug 28 2024
    This personality test combines astrology with entrepreneurship and gives you all of the tools to thrive as a business owner. Astrology can help you be a better entrepreneur! AstroTwin Ophira Edut reveals how your birth chart helps build a business that plays to your strengths. Today, you’ll hear about: (8:57) What is astrology exactly? (10:32) The ways astrology can actually make you a better entrepreneur (20:32) An innovative and actionable tool for analyzing your strengths, challenges, motivations, and paths to success (29:22) How your birth chart can help you fill your gaps as a business owner (31:33) The three I*AM types: Innovator, Authority, and Maven (plus, which one I am!) (41:56) Ophira’s genius marketing funnel and everything you’ll learn from her new book, The Astrology Advantage (50:16) Advice for building a business that truly aligns with your strengths Listen in because the universe has big plans for you and your business! You’ll be calling yourself an astropreneur in no time. Resources Mentioned in the Episode The Astrology Advantage by Ophira and Tali Edut Astropreneurs Program The AstroTwins for Elle Magazine Enneagram Find Your I*AM Type Marie Forleo Astrology & Business: Podcast with B-School’s Marie Forleo Follow Ophira AstroTwins Radio podcast instagram.com/astrotwins instagram.com/ophiraedut astrostyle.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com
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    59 mins
  • #709: Digital Course Doubt: Do I Have the Right Experience?

    #709: Digital Course Doubt: Do I Have the Right Experience?
    Aug 27 2024
    Proof that you already have all of the knowledge, credibility, and skills you will ever need to teach your audience. Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator! You don't have to be an expert to teach a digital course! Here are my strategies for boosting credibility and selling a course from right where you are. Today, you’ll hear: (3:29) Why you only need a "10% edge" over your audience to teach effectively (5:10) The power of transparency as an online business owner (7:26) How to gather customer testimonials, collaborate with others, and continue to learn (12:07) Ways my brilliant client overcame her imposter syndrome and embraced her unique journey to craft a digital course Listen in because you have valuable knowledge that needs to be shared! Your digital course is ready for you right now. Resources Mentioned in the Episode Free Tool: AI Course Topic Generator #370: Behind-The-Scenes: How I Collect Money-Making Testimonials Digital Course Academy Jill Stanton Follow Austin instagram.com/austentosone austentosone.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    23 mins
  • #708: Beyond the Billable Hour: How to Transition from 1-on-1 Work to a Digital Course

    #708: Beyond the Billable Hour: How to Transition from 1-on-1 Work to a Digital Course
    Aug 22 2024
    Why a digital course is the next step in scaling your business and having more freedom. Still deciding on a topic for your digital course? Brainstorm your ideas with my FREE AI Course Topic Generator! Transition your 1-1 client work into a digital course! Here’s how to build and launch a digital course that replaces - or works with - your 1-1 business. You’ll learn about: (3:03) The massive value that comes with creating a digital course (5:05) 3 ways to build a digital course that complements your 1-1 work (9:29) How to transition away from 1-1 work and fully into digital courses (15:02) A step-by-step guide for outlining, building, and launching your digital course (24:02) Tips for pricing your digital course and staying connected to your students (26:08) Two incredible student success stories Listen in because today is the first step towards a freedom-filled life! Resources Mentioned in the Episode Free Tool: AI Course Topic Generator Digital Course Academy membership.io Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!
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    37 mins