In this episode of the Overdog Podcast, Fern invites Krista Lofquist, owner of Wagging Tails in Connecticut, to discuss her unique journey and the exciting addition of dock diving as a service at her facilities. Krista shares her evolution from starting as a solo dog walker to managing three thriving pet resort locations. This service not only enhances the experience for boarding and daycare clients but also draws competitive dock diving enthusiasts from across the region.

Krista delves into the logistics and challenges of establishing and maintaining dock diving pools, including indoor and outdoor setups, while highlighting the joy and enrichment it brings to dogs and their owners. The conversation touches on the sport’s growing popularity, its potential as a revenue stream, and the gratifying transformation of hesitant swimmers into confident jumpers.

In this episode of the Overdog Podcast, we dive into how pet businesses can make 2025 their best year yet. We’ll talk about how to evaluate the past year—assessing everything from key performance indicators to customer and staff feedback—to identify strengths and opportunities for growth. From setting SMART goals to creating a motivating vision for your business, this episode is all about giving pet care providers the tools and mindset needed to thrive.

We also touch on the importance of consistent marketing and exploring new revenue streams, like premium services or enrichment programs, while sharing tips for fostering a motivated and skilled team. You’ll also get a free gift to help you map out your goals and stay on track throughout the year.

No matter what stage your business is in, it’s always a good idea to begin with the end in mind—which, in the pet industry, often means the eventual sale of your business. Even if you don’t plan on selling anytime soon, it’s important to understand what you need to do to maintain an appealing business that someone would want to buy—because you never know.

Eyal Cohen from the Pet Resort Hospitality Group joins us today to explain how to set up your business so you’ll be able to sell it one day. You’ll learn what steps you should take now to prepare for an eventual sale, as well as what the process will look like when the time comes.