Overthinking & Underthinking Lead Scoring
Jan 11 2025
Length: 3 mins
Podcast

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Overthinking & Underthinking Lead Scoring

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Summary
Lead scoring is an invaluable tool when properly implemented, yet many companies rush to launch it without considering deeper strategies or long-term planning. This often leads to overthinking, underthinking, or creating an unsustainable model that quickly becomes outdated, ultimately making it less effective than having no scoring at all. Marketing operations teams understand there’s much more to it than just assigning a score—it’s time to take their insights seriously.

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