Andrew Ellison is the Media Relations Manager for Global Results Communications, a leading PR agency for tech and everything it touches. Before coming to GRC, Andrew was a news reporter for Nexstar Media and KRIS-TV. Here, he discusses his past life in journalism and the role digital humans will play in our lives.

Key Takeaways:

- Andrew's transition from news reporter to PR

- The future of digital humans

- Understanding the Internet of Things

Episode Timeline:

1:30 Why Andrew left his career as a news reporter

4:00 Tod's thoughts on media fatigue

5:15 The future of journalism

9:00 Andrew's favorite interviews

11:00 Tod's interview with Jane Goodall

12:30 GRC's new client, Uneeq

13:30 How Uneeq is creating digital humans

15:00 Applications for AI digital humans

19:00 How Andre stays to date on the world of big tech

21:54 Understanding IoT and its importance

This episode’s guest:

• Andrew Ellison on LinkedIn

• Global Results Communications

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Bob McCullough has been in public relations/corporate communications for over 50 years. In 1988, he led the award-winning PR team that launched SeaWorld Texas in San Antonio. He currently helps spread the word about the nonprofit Morgan's Wonderland, the world's first and only theme park designed for those with special needs. Here, he talks about theme park PR and the biggest lesson he’s learned over 50-plus years in PR.

Key Takeaways:

- The history of the launch of SeaWorld Texas (now SeaWorld San Antonio)

- Promoting a theme park for kids with special needs

- Lesson learned over 50 years in PR

Episode Timeline:

0:30 Former guest Chuck Cureau on Bob McCullough

4:00 The launch of SeaWorld Texas

6:30 How Bob helped promote the new theme park

8:30 How SeaWorld divided America into four separate markets

12:00 How the new theme park helped boost San Antonio's profile

13:15 The PR challenges of operating a theme park

15:00 Developing relationships with local reporters

18:00 The Southwest Shamu plane

23:00 Morgan's Wonderland: the world's only theme park for people with special needs

28:45 Communicating with special needs communities

31:00 The biggest lesson Bob has learned over 50 years in PR

This episode’s guest:

• Bob McCullough

• Morgan's website

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Amy Jackson founded TaleSplash, a PR agency that helps emerging tech, health, and lifestyle brands share their expertise and join the conversation about the world changing around us. TailSplash works directly with founders to design thought leadership programs informed by decades of experience as brand-builders and storytellers for some of the world’s largest companies. Here, Amy discusses how TaleSplash embraces PR in a changing world and how brands can be ready when their PR moment happens.

Key Takeaways:

- Using the tech stack to help clients

- How companies can prepare for their 'PR moment'

- Navigating changes in the media landscape

Episode Timeline:

1:30 PR in a changing world

2:00 TaleSplash's mission and client focus

3:45 The impact of social media on PR

8:00 Leveraging the modern tech stack in PR

10:45 Navigating changes in traditional news outlets

13:00 The rise of affiliate marketing in PR

13:50 The Potato Farmer story

16:30 How organizations can prepare for their "PR moment"

20:00 Authenticity in thought leadership

This episode’s guest:

• Amy Jackson on LinkedIn

• TaleSplash on X

• TaleSplash's website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.