Chris Drake is the Senior Vice President at iconectiv, where he is responsible for internal and external technology initiatives, including emerging opportunities in mobile content, cybersecurity, and virtualization. Here, Chris explains how scammers are adapting to AI, recent regulations on robocalls, and the rise in text fraud.

Key Takeaways:

- Scammers are increasingly using text messages instead of robocalls

- Understanding the new wave of scam tactics

- How scams are affecting businesses

Episode Timeline:

1:45 The rise of text scams

4:00 How do scammers break into iPhones?

6:45 How to protect your smartphones from scammers

8:15 How to protect your cryptocurrency

10:15 Current government actions against robocalls

14:00 Will there be fewer robocalls in 2025?

17:00 AI is making it more affordable for scammers to target their victims

18:30 Data breaches are helping scammers

20:30 Scammers are entering the real world

22:00 The Liam Neeson scam

This episode’s guest:

• Chris Drake on LinkedIn

• iconectiv's website

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Paige Arnof-Fenn is the founder and CEO of global branding and marketing firm Mavens & Moguls, based in Cambridge, Massachusetts. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups, and non-profit organizations. Here, Paige discusses why it's vital for everyone to have a personal brand and how to stay relevant in a constantly changing media landscape.

Key Takeaways:

- The benefits of tai chi

- Why everyone needs a personal brand

- Finding your brand's core values

Episode Timeline:

1:30 Paige's love of tai chi

3:00 The benefits of tai chi

5:30 Tai chi is a walking meditation

6:45 Why everyone needs a personal brand

8:00 If you're not online, you're invisible

9:00 Pick your platform

10:00 How blogs can go wrong

12:20 Finding your core values

14:45 Your brand is like an artistic voice

16:00 Brands are financially valuable

17:30 The new importance of humanity

19:45 How does Paige stay relevant?

22:00 The importance of awareness

This episode’s guest:

• Paige Arnof-Fenn on LinkedIn

• Mavens & Moguls

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Thought leadership was a significant theme on "PR 360 " throughout 2024. So, to close out the year, we gathered insights on the subject from a diverse group of guests from every facet of the PR industry. Recognizing that we can all use some help expressing our ideas, we've compiled 10 of our favorite tips and tactics to help inspire even better thought leadership throughout the PR and beyond in 2025.

Key Takeaways:

- What thought leadership means to 10 "PR 360" guests

- How to be a better thought leader

- Things thought leaders get wrong

Episode Timeline:

2:10 April White, CEO and founder of Trust Relations

3:20 Louis K. Gump. president of Cambian Solutions

5:20 Gini Dietrich, founder of the influential Spin Sucks blog

8:40 Amanda Proscia, COO and Co-Founder of Lightspeed Public Relations/Marketing

10:00 Grace Keith Rodriguez, CEO of Caliber Corporate Advisers

12:10 Dominick Miserandino, founder of TheCelebrityCafe.com

14:00 Dana Maruffo, Senior Manager of Global PR and Communications for BigCommerce

17:00 Jacqueline Long, President of Evins PR

18:45 Amy Jackson, founder of TaleSplash

21:10 Ekaette Kern, CEO and Head of Brand Consulting at TENET Consultancy

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

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