Pitch Masters

By: Danny Fontaine
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  • Summary

  • The Pitch Masters Podcast is dedicated to helping you win more business. No matter how good your products or services are, without the right story, branding, and marketing, you might not get noticed. Danny Fontaine, AKA ’Pitch Guy’ interviews a master of pitching from industry in each episode and covers how behavioural science, psychology, storytelling, creative, and theatre all play huge roles in the success of your business.
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Episodes
  • S1E25: Graham Thomas and The Pitch for British Rail

    S1E25: Graham Thomas and The Pitch for British Rail
    Aug 7 2023

    The pitch to become British Rail’s advertising agency in 1979 is one of the greatest of all time. It involved an immersive theatrical experience that showed an audience a problem in a completely new light. The story has been told to me many times by many people, but always with a different spin. I decided to find out the truth for myself and tracked down Graham Thomas, who was – in 1979 – an Account Manager for Allen, Brady & Marsh, and played a vital role in this now-legendary pitch.

    In this episode, he talks me through the pitch itself as well as taking me on a journey behind-the-scenes of the clandestine world of 1970's advertising. Wire-tapped mini-cabs, walkie-talkies, buttering up hotel porters, theatrics and playbooks - this episode is 80 minutes of pitching GOLD.

    If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

    Instagram: https://www.instagram.com/dannyfontaine/

    TikTok: https://www.tiktok.com/@pitchguy

    YouTube: https://www.youtube.com/@pitchguy/

    Linkedin: https://www.linkedin.com/in/dannyfontaine/
    Show More Show Less
    1 hr and 19 mins
  • S1E25 VIDEO VERSION: Graham Thomas and The Pitch for British Rail

    S1E25 VIDEO VERSION: Graham Thomas and The Pitch for British Rail
    Aug 7 2023

    The pitch to become British Rail’s advertising agency in 1979 is one of the greatest of all time. It involved an immersive theatrical experience that showed an audience a problem in a completely new light. The story has been told to me many times by many people, but always with a different spin. I decided to find out the truth for myself and tracked down Graham Thomas, who was – in 1979 – an Account Manager for Allen, Brady & Marsh, and played a vital role in this now-legendary pitch.

    In this episode, he talks me through the pitch itself as well as taking me on a journey behind-the-scenes of the clandestine world of 1970's advertising. Wire-tapped mini-cabs, walkie-talkies, buttering up hotel porters, theatrics and playbooks - this episode is 80 minutes of pitching GOLD.

    If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

    Instagram: https://www.instagram.com/dannyfontaine/

    TikTok: https://www.tiktok.com/@pitchguy

    YouTube: https://www.youtube.com/@pitchguy/

    Linkedin: https://www.linkedin.com/in/dannyfontaine/
    Show More Show Less
    1 hr and 19 mins
  • S1E24: Oren Klaff, bestselling author of Pitch Anything

    S1E24: Oren Klaff, bestselling author of Pitch Anything
    Jul 23 2023

    Oren Klaff is the real deal. He raises vast sums of investment capital every single day using his unique and hugely popular methods of pitching - as outlined in his international bestselling book, Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal.

    We talk about a LOT of topics: swagger, making money, persuasion, human behaviour, capital markets, Anthony Scaramucci, cognitive psychology, power hierarchies and status, billionaires and valets, values, and negotiating - and we even do some role play.

    WARNING - there is some fairly explicit and expletive language throughout this episode, but if you’re ok with that, grab a drink, sit back, and get ready to take notes.

    If you enjoy the show, reviews, ratings and shares are the best possible way to show your support and are always appreciated. Sign up for the mailing list for exclusive content at http://pitchguy.co.uk/ and follow me on social media for video clips of the episode.

    Instagram: https://www.instagram.com/dannyfontaine/

    TikTok: https://www.tiktok.com/@pitchguy

    YouTube: https://www.youtube.com/@pitchguy/

    Linkedin: https://www.linkedin.com/in/dannyfontaine/
    Show More Show Less
    1 hr and 19 mins

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Profile Image for Chris Andrews

another cracking episode in this excellent series

if you want to hear about pure agency pitching this is the episode for you

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