• Podcast Audit: Mister Radio

  • Sep 16 2024
  • Length: 39 mins
  • Podcast

Podcast Audit: Mister Radio

  • Summary

  • Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.

    Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.

    Key Takeaways:

    • Consistency is crucial for podcast growth - aim for a regular publishing schedule
    • Audio quality is more important than content quality for retaining listeners
    • Create a 30-45 second "hook" at the beginning of each episode to engage listeners
    • Focus on a specific niche or lean into the host's personality to stand out
    • Use analytics to understand listener behavior and improve content

    Chapters and Timestamps:
    02:00 - Evolution of recording technology
    05:03 - Podcast equipment and editing tools
    08:59 - Defining a podcast niche
    14:00 - Creating engaging podcast intros
    19:52 - Focusing on host personality
    23:47 - Consistency in podcasting
    27:00 - Audio quality tips and improvements
    31:31 - Importance of audio quality over content

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