Podcasting is an excellent way to grow your audience. But still your most valuable asset as an entrepreneur is your email list. My guest today, Tracy Beavers, is sharing some of her top organic strategies for growing your email list.

“Your email list is your number one thing you need for business success. So I would rather you focus on using social media to build your list rather than your follower count.” -Tracy Beavers

Too many business owners are fixated on social-media follower counts. And we podcasters are naturally monitoring listener counts. But Facebook and Instagrams have gone offline before. And heaven forbid Apple Podcasts or Spotify should glitch one day! We simply have no control over these third-party platforms. (I do trust podcast platforms more than I do social media!)

Our email lists are the one thing that we own. Even if our email service provider goes offline for a day, we can have a downloaded copy of the emails our people give us. We can reach our community outside of social media and our podcasts.

That’s why it’s so essential to build a strong email list.

In this episode, Tracy shares:

• How to use social media to grow your list
• How to grow your email list without knocking yourself out creating new lead magnets
• How to create lead magnets from content your already have
• When to avoid paid ads to build your list

Tracy also shares:

• How to make real connections using DMs without ever being slimy
• How to set up your Facebook cover photo to get more visibility and leads

About Tracy:

Tracy Beavers is the CEO and Founder of Tracy Beavers Coaching. She has 20 years experience in marketing, sales, and business growth and has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility through organic marketing strategies.

Be sure to sign up for Tracy’s free masterclass at

https://tracybeavers.com/masterclass

Connect with Tracy:

Join Tracy’s free Facebook group

https://www.facebook.com/groups/beaconfidententrepreneur

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This week I’m chatting with Jennifer Senn, a certified life and loss coach and the host of Navigating Baby Loss, about how she uses her podcast to create a community of support for parents who are experiencing the grief of stillbirth.

Just like the work she does, Jen has a very unique and niched podcast. When I have talked in other episodes about making sure that your brand matches your content and your audience’s needs, Jen’s show is the perfect example of what I mean. In fact, I’ve mentioned her podcast before.

Jen has a very wam and comforting presence, which is exactly what her listeners need. And yet she is also future-focused and provides hope.

Being a bereaved mother of stillborn twin girls, Jen has been where her listeners are now. She knows her audience and what they need. And delivers it to them perfectly.

Even if you don’t “need” to listen to Jen’s show for the content, I highly recommend that you check it out for podcasting homework.

Highlights from the episode:

• Jen’s recommendations for what to and not to say when someone is grieving a loss—particularly baby loss
• Why Jen decided to become a baby loss coach
• How Jen uses her podcast to develop a community of support
• What Jen suggests you do to plan your podcast to avoid podfade
• Why Jen decided to start interviewing guests on her show

About Jen:

Jennifer Senn is a certified life and loss coach. After spending 10 years suffering from the grief of losing her twin girls at 32 weeks, Jen finally got the help and healing she needed through a coach. That led her down a path of becoming a coach herself to help other parents avoid years of pain and to find a path toward healing. Jen is also the host of the podcast Navigating Baby Loss.

Connect with Jen:

https://www.jennifersenn.com

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Ready to make money with your podcast? My guest today, Sarah St. John, is sharing seven ways you can monetize your podcast.

You’ll learn about:

• Sponsorships
• Ads
• Partnerships
• Promoting your own stuff
• Affiliate sales
• Donations
• Subscriptions

Sarah and I also discuss:

• How podcasting is not dead or oversaturated
• How to make your podcast more findable on Google
• Why you should consider video if you aren’t already doing it

Sarah St. John is an entrepreneur, author, the host of Frugalpreneur, and the host of Lesbi-Honest. She helps people launch and manage an online business on a budget.

Connect with Sarah:

https://thesarahstjohn.com

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